Elea Feit
Research Director, Wharton Interactive Media Initiative
Dr. Feit has spent most of her career developing quantitative methods that bridge the gap between theory and practice. She worked for more than 7 years as a research scientist at General Motors before entering the doctoral program in Marketing at the University of Michigan Ross School of Business, where her research was funded by the NSF Grand Opportunity for Academic Liaisons with Industry (GOALI) program. After completing her PhD, she was Vice President and Methodologist at The Modellers, where she led efforts to develop and commercialize new analytical market research methods and coordinated the company's Academic Advisory Board. In her role as Research Director of the Wharton Interactive Media Initiative, she leads academic-industry research projects ensuring that WIMI-sponsored projects have both rigor and relevance.
Dr. Feit's own research focuses on the intersection between consumer preferences and product design. Her methodological expertise includes Bayesian hierarchical models, Bayesian design of experiments, choice modeling, data fusion and discrete optimization heuristics. Her work has been published in Management Science and Marketing Letters. As a teacher, Dr. Feit enjoys making statistical methods accessible to a broad audience and has recently co-taught tutorials at the Sawtooth Software Conference, the AMA ART forum and the Procter and Gamble Global Consumer Modeling conference and was honored with the Dykstra Fellowship for teaching excellence at The University of Michigan.
Dr. Feit earned her PhD in Marketing at the University of Michigan Ross School of Business. She holds a MS in Industrial Engineering from Lehigh University and a BA in Mathematics from the University of Pennsylvania.
Follow Elea Feit
- Visit Elea Feit's Company, Wharton Interactive Media Initiative
Presentations
OMS 2010 Regional 23-City Tour
- Morning Keynote: Why Analytics Now?
07/14: Atlanta
07/08: Philadelphia
