#OMS12
Eden Lau
Co-Founder & Chief Marketing Officer, MD, North Asia
Eden gained extensive exposure in the China market when he joined the CASH Group in 2005 as Group Marketing Director and CEO of one of the retail subsidiaries. He built a team from scratch and started a retail chain business in Shanghai, and was involved in managing an on-line MMORPG game business. During that period, he witnessed the strong growth of social media in China. Before moving into China, Eden held senior brand and marketing positions in Hutchison Telecom and Hongkong Telecom/PCCW where he pioneered quantitative analytics in studying brand and customer dynamics. Eden holds a MBA from the Hong Kong University of Science and Technology and also completed an International Executive Development Program in INSEAD, France.
Presentations
OMS 2011 International Tour
- Social Marketing Analytics: Applying Key Learnings & Technologies from the US Market to China
05/23: Shanghai Workshops - No title
05/03: Singapore Workshop
