Denver Tactics & Execution Workshop Track
June 28, 2011
Featuring Four Workshops Covering Advanced Tactics & Execution in Online Marketing
Instructor: Laurie Beasley, Owner, Beasley Direct Marketing and John Thyfault, VP, Search Engine & Social Marketing, Beasley Direct Marketing (@JohnThyfault)
The Tactics & Execution workshops track is designed especially for marketers who have already mastered the basics. This workshop track provides actionable lessons on how to improve online marketing efforts via vehicles you are likely not already employing. You will learn how to maximize your Twitter presence to drive traffic, create shareable content, optimize your user experience and even predict outcomes.
This workshop is designed for marketers who are ready to go beyond the basics and execute on specific tactical "action plans".
You can combine workshops from this track with workshops from other tracks to build your own custom Boot Camp!
- Advanced Keyword List Development
- Advanced Architecture and Technology Optimization
- Advanced Onsite Content Optimization
- Advanced Offsite Factors Including Link Building
- Advanced Keyword Research
- Advanced Campaign Structure
- Match Types and Quality Score
- Writing Ads to match user intent
- Using Analytics for Maximum ROI
- Display Networks, Search and Re-marketing
- What should be in your Landing Page Optimization Toolbox
- Powering Up Your Design
- Getting It Delivered
- Growing Your List
- Being More Relevant and Timely
- Understanding Evolving Email and Social Habits
- Social + Mobile + Video
- Overview + Definitions
- Social Metrics and Tracking Tools
- Hi-Value ROI Tactics by Channel
- Understanding Mobile Marketing & Game plans
- Video in Social/Search/Email
| Time | Advanced Tactics & Execution |
|---|---|
8:15AM - 10:15AM |
Workshop 1: Keeping Up With The Engines - Advanced SEOThe landscape for search engine marketing is constantly changing and requires advanced techniques to beat your competitors and achieve your marketing goals. In this 2-hour intensive, you will learn: |
10:30AM - 12:30PM |
Workshop 2: Making The ROI Grade - Advanced PPC & Landing Page TacticsAs more and more companies are joining into the competitive PPC marketplace, understanding how to use the various aspects of the different search engines to differentiate your products is key. In this 2-hour session you will learn: |
12:30PM - 1:00PM |
Lunch |
1:15PM - 3:15PM |
Workshop 3: Opening The Mail & Closing The Sale – Advanced Email MarketingIt is harder and harder to get your email messages open and delivered in today’s environment of aggressive spam filters and crowded inboxes. This 2-hour intensive workshop will help you to successfully use email to promote your brand and your products by: |
3:30PM - 5:30PM |
Workshop 4: Walk, Talk & Watch – Using Social Media, Mobile Marketing and Video Marketing To Drive ConversionsSocial Media, mobile marketing and online video have become increasingly tied together over the last few years. While all three channels can be effective on their own, having a synergistic approach to them will garner you more traffic, leads and sales. In this 2-hour session you will learn: |
