Denver Digital Marketing Essentials Workshop Track
June 28, 2011
Featuring Four Workshops Covering the Essentials of Online Marketing
Instructor: Hallie Janssen, Vice President, Anvil Media (@Hallie_Janssen)
This workshop track covers the online marketing fundamentals of Online Marketing including: Website Strategy, Usability, Search Engine Marketing, Email Marketing, Online Reputation Management, and Analytics. This track will give a well rounded understanding of all aspects and allow you to see the big picture of how all online marketing elements work, their foundational best practices as well as being able to make decisions "in the know" on the subject matters. These workshops incorporate hands-on exercises and real-world case studies to help you apply the acquired knowledge immediately.
This workshop track is designed for the:
- Internet Specialist that wants a well rounded foundation of knowledge in all areas of online.
- Executive that wants to really grab hold of this emerging medium and skip the jargon
- Small Business Owner wanting to make better decisions on technology and marketing spend
- Marketer that is trying to bridge the gap to better knowledge for all thing Online Marketing
- Salesperson needing to better leverage the new tools sets out here and/or grasp the new medium to better position products and services
You can combine workshops from this track with workshops from other tracks to build your own custom Boot Camp!
| Time | Digital Marketing Essentials |
|---|---|
8:15AM - 10:15AM |
Workshop 1: The Building Blocks of Online MarketingIn this 2-hour training you’ll learn the fundamentals behind building your digital footprint with an eye on keeping consistency among your on- and offline channels. The session will open with an introduction to online marketing and a survey of its current landscape followed by a web strategy and usability review, and keyword research exercise—all fundamentals in enabling you to deploy any campaign with success in the future. You will learn about:
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10:30AM - 12:30PM |
Workshop 2: Attracting New Visitors, Prospects & CustomersIn 2 hours we’ll review the fundamental channels to use when driving relevant traffic to your website and sales. These include Search Engine Optimization (SEO) and Paid Search methods like PPC. You will leave understanding how these channels not only drive results but what it takes to be visible on major search engines. You will learn:
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12:30PM - 1:00PM |
Lunch |
1:15PM - 3:15PM |
Workshop 3: Platforms for Engagement-Email & Mobile MarketingLearn 2 channels; email and mobile that when used strategically together can be your most effective tools for attracting attention. This training will show you how email marketing and mobile marketing can enable you to better reach consumers where they are and how they want to be reached. You will learn:
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3:30PM - 5:30PM |
Workshop 4: Ongoing EngagementYou have worked hard to earn the right to communicate with your prosopect/customer but how do you maintain that relationship? This training will provide you an understanding of how to best maintain an interactive dialogue via social media. It will also review the pitfalls to having such reach and how you can monitor and safeguard your online reputation. You will learn:
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