denverDenver
All sessions and content are NEW. There will be absolutely NO repeat sessions from past OMS events even if a few speakers are the same.
Agenda
| 8:00 - 8:30 | Registration & Coffee | |
| 8:30 - 9:25 |
Morning Keynote: The State of Marketing in a Web 2.0 World How Social Media, Search, Email, Analytics and Your Website are effecting the ROI of all marketing efforts and the insight into strategies that will lead to success in 2009.
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| 9:25 - 9:45 | Break | |
| Track 1 | Track 2 | |
| 9:45 - 10:55 |
Complete Website Strategy & SEO
The true secrets behind SEO and how Social Media can be leveraged for to organic rankings. Learn what every SEO won't tell you .. the short cuts and universal truths of Search.
Ray "Catfish" Comstock, Senior SEO Consultant, BusinessOnLine
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Multi-Channel and Metrics
What Measurable Contribution Is Marketing Making to the Company?
Research and practical guidance from a the world's leading marketers and how they measure results successfully to drive change and ROI.
Jeff Pedowitz, President and CEO & Debbie Qaqish, Principal, The Pedowitz Group |
| 10:55 - 12:00 |
Email Results Through LifeCycle & Loyalty
5 Great Ways to Build Subscriber Loyalty and Blow Out Your Bottom Line
Do you want to delight your email subscribers? It takes more than batch and blast. Learn how to make the case to your CFO about the resources you need to dispel myths about what drives response, automate processes and optimize the opportunities to create high-value lifetime relationships with your subscribers.
Stephanie Miller, Global Marketing Catalyst, Return Path |
Search Engine Marketing
How to Build a Complete Search Engine Marketing Strategy
Ben Hanna, VP of Marketing, Business.com |
| 12:00 - 1:15 | Lunch Keynote | |
**Special Session - Web Marketing Workshop for Office Managers and Administrators
Search Engine Strategy for Professional Services
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| 1:15 - 2:20 |
Demand Generation
Digital Body Language: Deciphering Customer Intentions in an Online World. Learn how to use analytics, CRM and behavioral data to properly talk to and target your customers.
Keith Burrows, Eloqua |
Email Marketing
Email Marketing Boot Camp
Learn successful tactics for increasing your ROI and engaging your customers at this impactful email marketing boot camp. Included in the discussion is organic list growth, creating relevant and timely messages, utilizing automation, and remailing.
Chaz Felix, COO, Bronto Software |
| 1:15 - 2:20 | **Special Session - Web Marketing Workshop for Office Managers and Administrators
Matt Dombrow, Master of Clickability, Clixo Search |
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| 2:25 - 3:30 |
Integrated Marketing Strategy
Becoming A Persona-Led Organization
This presentation will offer a primer on persona-led design, but it will also demonstrate how personas can have a wider application as the centerpiece of an integrated marketing strategy.
Jen Modarelli, Principal, Whitehorse
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Behavioral Targeting & Technology
Collaborate Don't Collide with IT: The Key to Engaging Web Initiatives
Experience-driven Web initiatives can be successful with the powerful combination of online marketing strategies and a technology infrastructure that empowers marketing to get the job done.
Stefanie Lightman - Vice President, Global Marketing - RedDot: The Open Text Web Solutions Group |
| 2:25 - 3:30 | **Special Session - Web Marketing Workshop for Office Managers and Administrators
Chris Kidwell, Master of Findability, Clixo Search |
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| 3:30 - 4:35 |
Big Brands, Big Plans Keynote Panel: Get the inside scoop on how leading brands are driving success through social media, SEO, Websites, and Testing, and apply the principals to your own initiatives. Panelist include:
IBM Ricoh Ed Locher, Marketing Program Manager; IBM John Favalo, Managing Partner, EMA; Cori Mozilo, Cold Stone Creamery; C Cindy Krum, Director of New Media Strategies, Blue Moon Works, Inc. Steve Latham, CEO, SpurDigital |
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| 4:45 |
Happy Hour: Networking & Book Give Away Have a drink on OMS, avoid the traffic and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the highlight of the event. |
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| 6:30 |
OMS Community Dinner Special OMS Community dinner party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer (no cost). Email: AaronK@BusinessOL.com for an invitation and details. |
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Event Pricing
| OMS Event Pricing | |||
| City | Earlybird Price | Earlybird Expires | Regular Price |
| July 15 - Milwaukee | $175.50 | July 3, 2008 | $195.00 |
| July 16 - New Jersey | $175.50 | July 3, 2008 | $195.00 |
| July 17 - Chicago | $175.50 | July 3, 2008 | $195.00 |
| July 23 - Boston | $175.50 | July 3, 2008 | $195.00 |
| July 29 - Houston | $175.50 | July 8, 2008 | $195.00 |
| July 31 - San Jose | $175.50 | July 10, 2008 | $195.00 |
| August 5 - Portland | $175.50 | July 15, 2008 | $195.00 |
| August 7 - Seattle | $175.50 | July 17, 2008 | $195.00 |
| August 12 - Atlanta | $175.50 | July 22, 2008 | $195.00 |
| August 14 - Denver | $175.50 | July 24, 2008 | $195.00 |
| September 25 - San Diego | $175.50 | September 4, 2008 | $195.00 |
Venue
Marriott Downtown
1701 California Street
Denver, Colorado 80202
Phone: (303)297-1300
Soaring over the Mile High City, this downtown Denver hotel takes service and sophistication to spectacular new heights. The Denver Marriott City Center is a beautiful hotel in downtown Denver, Colorado, offering panoramic views of the Rocky Mountains and the city skyline. Located in the heart of the Mile High City, this Denver luxury hotel is situated in close proximity to the business, shopping, and entertainment districts, as well as top attractions, including Six Flags Elitch Gardens, Coors Field, Invesco Field at Mile High, Pepsi Center, and the Convention Center. With 24 spacious conference rooms and 27,000 sq ft of elegantly designed meeting space, this business hotel is the perfect destination for any corporate or social event. Come for the NCAA games and stay with us!
Denver Sponsors
