Dean Westervelt
Dean Westervelt works as a senior consultant in Metrics' consulting and analytical services group, with a focus on both interactive and traditional marketing. Dean's career includes more than 10 years in database marketing analytics and strategic consulting. For the past two years, Dean's focus has been on social media marketing analytics and strategy, with a specific emphasis on synthesizing digital and social media metrics with more traditional analytic approaches.
Prior to joining Metrics Marketing, Dean was on the management team for a social media analytics firm. His role included managing the client services group and providing thought leadership in terms of measuring and quantifying social media marketing analytics. Dean also worked for ten years for a leading marketing services firm in the database marketing analytics group, providing strategic recommendations based on predictive analytics. Dean enjoys creating webcasts and blogging about social media and marketing analytics.
Follow Dean Westervelt
- Visit Dean Westervelt's Company, Metrics Marketing Group
Presentations
OMS 2010 Regional 23-City Tour
- Why Monitoring Your Online Brand is Essential for Business
06/07: Cleveland
