#OMS12

Dawn Deal

Online Marketing Manager, Lowes.com

Dawn Deal joined Lowes.com in the Fall of 2009, bringing with her 15 years of Marketing experience, 10 of which concentrated within the online and e-commerce space. Deal currently manages Online Marketing for Lowes.com, including Search Engine Marketing, Social Media, Email Marketing, and other traffic building programs to Lowes.com. Prior to joining Lowes, Deal managed multi-channel, integrated marketing campaigns within the Tools & Hardware Division of Newell Rubbermaid and at the home shopping channel, QVC.

Always enjoying the data-driven aspect of online marketing, Deal continually leverages her analytics background and degree in Statistical Economics from Princeton University. She currently serves as the Charlotte-area Chair for the Princeton Schools Committee, and is a member of the Alumni Giving New Media team, bringing the best of technology and online marketing from retail to the world of academia and alumni relations.

Above all, her greatest pleasure and privilege is to raise three beautiful children with her incredibly supportive husband.

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Presentations

OMS 2010 Regional 23-City Tour

  • How to use Online Marketing Technology to Improve Campaign Performance
    07/16: Charlotte

Enabling People and Organizations to Harness the Transformative Power of Technology