David Hibbs
Customer Lifecycle Director, Off Madison Ave
As the Customer Lifecycle Director at Off Madison Ave, David oversees online communication strategies including email marketing, text messaging, voicemail, direct mail, and retargeted advertising. He specializes in developing strategies to improve conversion rates, and building one-to-one relationships with customers, with the goal of reaching the right customer, at the right time, with the right message. He employs in-depth analysis through web statistics and a methodical approach to testing, to measure and enhance campaign performance. Client experience includes: Nike, Fujitsu, Cars.com, Apartments.com, Leslie's Swimming Pool Supplies, Desert Botanical Garden, CSK Auto, and Massage Envy. He is also a member of the Email Experience Council Roundtable, and blogger for DigitalMarketingStrategy.com (relaunching this summer).
Follow David Hibbs
- Visit David Hibbs's Company, Off Madison Ave
- Follow David Hibbs on Twitter
- Read David Hibbs's Blog at
Presentations
OMS 2010 Regional 23-City Tour
- Afternoon Keynote: Back to the Basics - Putting Technology in Its Place
05/20: Phoenix
