David Binkowski
EVP, Digital Marketing, Lippe Taylor
An experienced marketing executive who focuses on brand, earned and paid media, including word of mouth marketing, digital marketing and social media tools to drive measurable ROI for my clients.
A trusted and consistent leader to Fortune 500 brands, David currently leads Lippe Taylor's digital marketing team and regularly advises clients on how to best use online, social and mobile technology to drive their business. David’s client portfolio includes Procter & Gamble, dressbarn Inc., Citibank, Underwriters Laboratories, Energizer, Reckett Benckiser, Novartis, Eli Lilly, General Mills, General Motors and more. His work has been recognized with awards from PRSA, WOMMA, NY’s Big Apple and several other industry groups.
David wrote and championed the rules for ethical conduct for working with bloggers and the now-approved FTC guidelines for the Word of Mouth Marketing Association (WOMMA). For this work, he was recognized by his peers and elected to WOMMA’s board of directors. He continues to be a thought leader in word of mouth marketing and social media, having spoken at SxSW, WOMMA, PRSA, Ad:Tech and several other industry-leading events.
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