Dave Bulger
Partner/Director of Insight, Strategy and Planning, Eric Mower and Associates (EMA)
As EMA's Director of Insight, Strategy and Planning, Dave helps clients achieve lasting returns in their customer relationships. He is focused on quickly identifying customer/prospect attitudes, behaviors and perceptions, then accelerating desired behavior changes by creating conversations that enhance customer loyalty and speed up desired purchase behaviors. Dave has helped premier brands in healthcare, technology, home improvement, education, consumer packaged goods and hospitality/tourism attract, nurture and retain their most valuable customers.
Prior to joining EMA, Dave founded MicroMass Communications, Inc., a marketing solutions company, to commercialize his methodology and technology for creating and sustaining intimate relationships with large, heterogeneous populations via mass media channels. During his tenure, he served as chairman, CEO and chief technical officer.
Other key positions include:
• Senior Consultant, Blue Cross & Blue Shield of Rhode Island
• Executive Vice President, Behavioral Strategy, DVC Worldwide
• Deputy Director, Health Communications Research Lab, University of North Carolina at Chapel Hill
As a pioneer in one-to-one marketing for the pharmaceutical industry, Dave designed and shepherded development for numerous influential and effective programs, including:
• Committed Quitters (with Strecher, VJ and Shiffman, S) - SmithKline Beecham
• Living at Your Best - Bristol-Myers Squibb
• Serevent Connection - GlaxoSmithKline
• Xenicare - Roche
• You're One of A Kind (and So is Your Life) - American Heart Association
• Responsible Choices - BCBSRI
Follow Dave Bulger
- Visit Dave Bulger's Company, Eric Mower and Associates (EMA)
Presentations
OMS 2010 Regional 23-City Tour
