Dana Todd
VP, Performance Innovation, Performics
Dana Todd is VP of the Performance Innovation team at Performics which collaborates with Performics’ global network and partners to explore and evaluate opportunities throughout the performance marketing landscape. She and her team combine proprietary solutions with platform partners to unlock incremental and big-win opportunities across emerging media and new technologies. Since 1996, Todd has driven value for hundreds of companies, helping them find actionable insights and success in interactive marketing. Her career spans a variety of practices including search marketing and digital advertising, first leading San Diego interactive agencies Bien Logic and SiteLab; then founding SEMPO (Search Engine Marketing Professional Organization) and its training arm SEMPO Institute; and most recently, Todd launched Newsforce, a startup that redefines how companies think of advertorial and sponsored content. She is a favorite speaker at Search Engine Strategies, ad:tech, OMS, SMX, OMMA and regularly provides insight to the financial press and industry.
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Presentations
Online Marketing Summit 2010
- PR, Social Media and Search
02/25: OMS Day 3: Search Engine Strategies Forum
Online Marketing Summit 2009
- PR R/Evolution
02/06: Day 2
Online Marketing Summit 2008
- What the Winners Do: Pose your toughest questions to the online gurus
02/21: Day 1
OMS 2011 International Tour
- Keynote Panel: Social Media "hotseat"Â
07/25: OMS & Integrated Marketing Technology Expo in Chicago
OMS 2010 Regional 23-City Tour
- Storytelling: New in Branded Content Strategy
06/21: Long Beach
2009 Regionals
- Digital PR: Content Strategy Meets New Media Relations
06/16: Long Beach
Online Marketing Virtual Summit
- Storytelling: New in Branded Content Strategy
05/27: Virtual
