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Colin Browning

Program Developer, IDG Strategic Marketing Services

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Colin Browning is a member of the Program Development team in IDG’s Strategic Marketing Services.  He works on marketing campaign proposals that combine social and digital marketing to meet the business objectives of major technology vendors.

Browning has more than 15 years of experience primarily in digital marketing with an exclusive focus on social media since 2005.  Previously, he served as the vice president of Client Strategy at New Marketing Labs (NML), working with clients such as Comcast, Cisco, and Ford to achieve their objectives through creative and measurable social media programs.  Prior to NML, Browning was the Director of Business Development at Mzinga where for more than three years he worked with a variety of organizations, from start-ups to Fortune 500, to help them to design and implement successful social media programs.

He pushes marketing boundaries such as the first Documentary 2.0 project, the Innovators’ Road Trip, and the launch of State Street Bank’s first online marketing campaign in 1996 in which Listservs was used to broadcast a message to other community members about a new report that generated a 21% response rate.

Browning has presented at numerous industry events including Inbound Marketing Summit, SXSW Innovators’s Road Trip, OMMA Publish, and the Harvard Conference on the Internet and Society.

Browning is trained in GE’s Six Sigma Green Belt program, graduated Cum Laude from Babson’s F. W. Olin Graduate School of Business, and earned a BA degree from Bates College.

IDG is the world’s leading technology media, events, and research company.

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Presentations

OMS 2011 International Tour


Enabling People and Organizations to Harness the Transformative Power of Technology