Clay McDaniel
Managing Director, Spring Creek Group
Clay is the Managing Director and co-founder of Spring Creek Group, a social media agency located in Seattle. Clay is an experienced digital marketer with more than 15 years working in technology and online marketing. His areas of focus include guiding clients through the process of benchmarking and tracking brand engagement online, as well as designing and implementing social media channel strategies for established and emerging consumer brands.
Prior to co-founding Spring Creek Group in 2006, Clay was the Senior Director of Product Management for RealArcade at RealNetworks; the Consumer Product Marketing Manager for Windows XP at Microsoft; and previously worked at Vitria Technology; the Whitney Museum of American Art; and Deloitte Consulting.
Clay has been profiled in SmartMoney and has contributed articles on social media marketing topics to Adotas, DMNews, iMedia, MarketingProfs, MediaPost, Mashable, and many other publications. Clay speaks frequently at local and national marketing industry events and conferences including Social Media Conference NW, WOMMA Summit, Social Media Optimization Summit, Seattle PR + MKTG Camp, Conversational Marketing Summit, Seattle PR Society of America, and the U.S. Chamber of Commerce Annual Small Business Summit. In addition, Clay is an accomplished educational speaker, having developed and presented social media marketing curriculum materials at the University of Washington's Advanced Interactive Marketing and Graduate Digital Media programs, the School of Visual Concepts' quarterly 'Social Media Marketing 101' course, and via online webinars for WOMMA and Online Marketing Connect.
Clay serves as a founding Board member of the Social Media Club Seattle, and serves as an Innovation Committee member supporting the Word of Mouth Marketing Association's volunteer board of directors. In addition, Clay is a board member for the non-profit Microsoft Alumni Network. He holds an MBA from the Kellogg School of Management at Northwestern University and an AB in Economics from Princeton University.
Follow Clay McDaniel
- Visit Clay McDaniel's Company, Spring Creek Group
- Follow Clay McDaniel on LinkedIn
Presentations
OMS 2011 International Tour
- Social Goes Multichannel: Measuring How Social Media Impacts All Your Marketing Initiatives
06/22: Seattle
