Chris Wayman
VP & General Manager of the Mobile Practice, Merkle, Inc
Chris Wayman is VP and General Manager of the Mobile Practice at Merkle, where he is responsible for the operations, profitability, and strategic planning. Chris has more than 15 years of experience helping Fortune 1000 companies implement marketing solutions and strategies. Over the past 7 years, Chris has focused almost exclusively on helping companies implement mobile strategies in the US, working with leading brands across all major verticals.
Prior to Merkle, Chris was at Vice President of Global Sales at iLoop Mobile. While at iLoop, Chris was responsible for leading iLoop through a significant growth phase, growing the business from 20 to more than 150 clients in North America and Europe. In addition to mobile platform licensing and campaign services, he created channel relationships with digital marketing companies including Comcast, DoubleClick, Google, who resold iLoop’s products and services.
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