
Over the course of his twenty-year career, Chris Baggott has redefined what it means to be a marketer. In 2001, he set up a desk in his friend’s garage and worked alongside Scott Dorsey and Peter McCormick to build ExactTarget, which has since grown to become a world-leading, multi-national email service provider. In 2007, Chris created Compendium, a business blogging platform with the software, tools, and services that empowers companies to create, capture, moderate, and broadcast their messages online. Two years ago, Invesp dubbed Chris one of the 25 most influential marketers in the world. In short, Mr. Baggott knows his stuff when it comes to business blogging, content marketing, and email marketing. In fact, he literally wrote the book on the latter when he penned Email Marketing by the Numbers in 2006.
