chicagoChicago
All sessions and content are NEW. There will be absolutely NO repeat sessions from past OMS events even if a few speakers are the same.
Agenda
| 8:00 - 8:30 | Registration & Coffee | |
| 8:30 - 9:25 |
Morning Keynote: The State of Marketing in a Web 2.0 World How Social Media, Search, Email, Analytics and Your Website are effecting the ROI of all marketing efforts and the insight into strategies that will lead to success in 2009.
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| 9:25 - 9:45 | Break | |
| Track 1 | Track 2 | |
| 9:45 - 10:55 |
Complete Website Strategy
How to Plan and Execute Web Site Strategy in a ever-changing marketing environment
Understand how the Fortune 500 are tackling the monumental change of a web centric marketing organization and learn what worked and what did not.
Michael Weisfeld, Senior Web Strategist, BusinessOnline
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Multi-Channel and Metrics
What Measurable Contribution Is Marketing Making to the Company?
Research and practical guidance from a the world's leading marketers and how they measure results successfully to drive change and ROI.
Jeff Pedowitz, President and CEO & Debbie Qaqish, Principal, The Pedowitz Group |
| 10:55 - 12:00 |
Customer Life-Cycle & Loyalty Marketing
5 Great Ways to Build The Kind of Loyalty That Will Blow Out Your Bottom Line.
Do you want to delight your subscribers and please your CFO at the same time? Learn the secrets of creating great subscriber experiences and create lifetime relationships with your subscribers.
Stephanie Miller, Global Marketing Catalyst, Return Path |
Search Engine Marketing
How to Build a Complete Search Engine Marketing Strategy
Josefina Mendez, Strategic Account Executive - Midwest, Business.com |
| 12:00 - 1:15 |
Lunch Keynote Understanding the Digital Customer Jeanniey Mullen, Chief Marketing Officer, Zinio & Founder of EEC |
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| 1:15 - 2:20 |
Analytics & User Experience
Creating Metrics, Dashboards and Segmentation Plans that Offer Real Value to the Organization
Learn what industry leaders are doing to take their analytics strategy to the next level.
Josh Manion, CEO, Stratigent |
Email Marketing
Tactics for Effective Lifecycle Email Marketing
Learn how the best email practioners take an email campaign through it's entire lifecycle for long and short term ROI.
Jeremey Swift, Director, Client Relations, BlueHornet |
| 2:25 - 3:30 |
Social Media Strategies
Online Communities - A Strategic Marketing Channel: Learn how leading companies like Nike, CNN and Intel are building online communities and strategically leveraging the latest web 2.0 technologies to proactively engage their customers, drive product innovation and build loyalty across their customer base and partner networks.
Barry Tallis, Solutions Consulting Director, Jive Software. |
Behavioral Targeting & Technology
Fixing Your Website
We will look at the results of the Cintas.com web site redesign that won a B2B Magazine Top Ten Website award in September 2007. The goal was to increase business leads, reduce visitor clicks to conversion, and improve the overall visitor experience. Using web analytics measurements we will see what worked and what needed re-work.
Doug Lenos, Vice President, Biz Intel, BRC Marketing |
| 3:30 - 4:35 |
Big Brands, Big Plans Keynote Panel: Get the inside scoop on how leading brands are driving success through social media, SEO, Websites, and Testing, and apply the principals to your own initiatives. Panelist include:
Dave Marsey,VP/Group Media Director, Digitas Mac Delaney, Director of Midwest Sales, FederatedMedia David Underwood, President, TopSpot |
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| 4:45 |
Happy Hour: Networking & Book Give Away Have a drink on OMS, avoid the traffic and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the highlight of the event... Also, stick around for the "Groundswell" book and Free Future OMS Passes GIVE AWAY.
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| 6:30 |
OMS Community Dinner Special OMS Community dinner party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer (no cost). Email: AaronK@BusinessOL.com for an invitation and details. |
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Venue
Navy Pier Chicago
600 East Grand Avenue
Chicago, IL 60611
Phone: (800) 595-PIER
Festival Hall Complex has a variety of flexible space designed to accommodate all types of special events. When business is done, your attendees can relax and take advantage of the Pier's leisure, dining and entertainment options. And wherever you look, Navy Pier offers the best view of Chicago's beautiful skyline.
Event Pricing
| OMS Event Pricing | |||
| City | Earlybird Price | Earlybird Expires | Regular Price |
| July 15 - Milwaukee | $175.50 | July 3, 2008 | $195.00 |
| July 16 - New Jersey | $175.50 | July 3, 2008 | $195.00 |
| July 17 - Chicago | $175.50 | July 3, 2008 | $195.00 |
| July 23 - Boston | $175.50 | July 3, 2008 | $195.00 |
| July 29 - Houston | $175.50 | July 8, 2008 | $195.00 |
| July 31 - San Jose | $175.50 | July 10, 2008 | $195.00 |
| August 5 - Portland | $175.50 | July 15, 2008 | $195.00 |
| August 7 - Seattle | $175.50 | July 17, 2008 | $195.00 |
| August 12 - Atlanta | $175.50 | July 22, 2008 | $195.00 |
| August 14 - Denver | $175.50 | July 24, 2008 | $195.00 |
| September 17 - San Diego | $175.50 | September 3, 2008 | $195.00 |
National Education Sponsor
Chicago Sponsors
