Cathleen Zapata
Vice President, Research & Customer Experience, Metrics Marketing Group
Cathleen Zapata is currently VP, Research & Customer Experience at Metrics Marketing Group, an analytics-driven database and interactive marketing firm in Cleveland. She is also the President of the Northeast Ohio chapter of the Usability Professionals' Association, one of the most trusted organizations in the field of usability with over 2500 members worldwide.
Cathy has over 15 years experience in quantitative and qualitative research, specializing in Web site Usability. Her background includes a wealth of experience in usability testing, heuristic evaluations, user research and conversion enhancement strategies. She has recently architected and developed MetricsLabSM, a ground-breaking customer experience research facility which she also runs, making Metrics Marketing the only interactive marketing firm with a full solution of both owned in-lab and mobile eye-tracking capabilities in the entire Midwest.
Cathy has contributed to the Usability Book of Knowledge, regularly teaches on topics of Web Usability at local, national and international colleges, conferences, and events, and has worked with numerous companies on their user research and Web site optimization needs, including KeyBank, PNC/National City Bank, Citizens Bank, The Cleveland Clinic, Nationwide Insurance, Medical Mutual of Ohio, Midas, Speedway, Sandestin Golf & Beach Resort, Alltel, Philosophy and Coach, Inc.
Follow Cathleen Zapata
- Visit Cathleen Zapata's Company, Metrics Marketing Group
Presentations
OMS 2010 Regional 23-City Tour
