
Carlos Hidalgo is CEO of The Annuitas Group, the leading provider of sales and marketing process consulting services. In his role, Hidalgo has helped their clients identify over $700 million of potential revenue by developing and implementing lead management processes.
In addition to his role with The Annuitas Group, Hidalgo is the Executive Director and Co-Founder of The Marketing Automation Institute, the premier he community for marketing automation end-users that provides the highest level of vendor neutral curriculum, training and certification.
Prior to his role at BMC Software, Hidalgo held a similar role at McAfee, Inc.
