bostonBoston
All sessions and content are NEW. There will be absolutely NO repeat sessions from past OMS events even if a few speakers are the same.
Agenda
| 8:00 - 8:30 | Registration & Coffee | |
| 8:30 - 9:25 |
Morning Keynote: The State of Marketing in a Web 2.0 World How Social Media, Search, Email, Analytics and Your Website are effecting the ROI of all marketing efforts and the insight into strategies that will lead to success in 2009.
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| 9:25 - 9:45 | Break | |
| Track 1 | Track 2 | |
| 9:45 - 10:55 |
Complete Website Strategy
How to Plan and Execute Web Site Strategy in a ever-changing marketing environment. Understand how the Fortune 500 are tackling the monumental change of a web centric marketing organization and learn what worked and what did not.
Michael Weisfeld, Senior Web Strategist, BusinessOnline
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Multi-Channel and Metrics
What Measurable Contribution Is Marketing Making to the Company? Research and practical guidance from a the world's leading marketers and how they measure results successfully to drive change and ROI.
Jeff Pedowitz, President and CEO & Debbie Qaqish, Principal, The Pedowitz Group |
| 10:55 - 12:00 |
Demand Generation 2.0: Social Media Marketing Learn how to track and measure success with your social media campaigns and how to identify influencers you didn't know existed. From Facebook to Twitter, YouTube to MySpace, this session will (1) teach you how to leverage new social media vehicles and tactics to increase your ROI and (2) make you rethink how you market your products and services in the new social economy.
Michael Lewis, President, Business Marketing Association - Boston and Co-Founder, Stimulate Solutions, Inc.
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Search Engine Marketing
How to Build a Complete Search Engine Marketing Strategy
Dawn Briggs Director, East Coast Sales, Business.com |
| 12:00 - 1:15 | Lunch Keynote | |
| 1:15 - 2:20 |
Analytics & User Experience
Creating Metrics, Dashboards and Segmentation Plans that Offer Real Value to the Organization
Learn what industry leaders are doing to take their analytics strategy to the next level.
Josh Manion, CEO, Stratigent |
Email Marketing
Tactics for Effective Lifecycle Email Marketing
Learn how the best email practioners take an email campaign through it's entire lifecycle for long and short term ROI.
Jeremey Swift, Director, Client Relations, BlueHornet |
| 2:25 - 3:30 |
Social Media Strategies
The Marketer's Guide to Social Media. How are the most successful marketers using on-site and off-site social media to build traffic and brand awareness.
Bill Baird, CEO, Baird Direct |
Behavioral Targeting & Technology
Targeting Your Customers Online: How to Test for Success and Drive Exponential Conversion Rate Increases
Putting A/B, Multi-variant and Behavioral Targeting technology to work.
Olivier Chaine, CEO, Magnify360 |
| 3:30 - 4:35 |
Big Brands, Big Plans Keynote Panel: Get the inside scoop on how leading brands are driving success through social media, SEO, Websites, and Testing, and apply the principals to your own initiatives. Panelist include:
Blake Coyle, Google; Dave Wienke, Thomson Reuters, Interactive Marketing Manager; Paul Hyland, Executive Producer, edweek.org; Theresa Regli, Principal, CMS Watch |
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| 4:45 |
Happy Hour: Networking & Book Give Away Have a drink on OMS, avoid the traffic and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the highlight of the event... Also, stick around for the "Groundswell" book and Free Future OMS Passes GIVE AWAY.
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| 6:30 |
OMS Community Dinner Special OMS Community dinner party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer (no cost). Email: AaronK@BusinessOL.com for an invitation and details. |
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