Ben Hanna
VP of Marketing, R.H. Donnelley Interactive
Ben is Vice President, Marketing for R.H. Donnelley Interactive (RHDi), where he oversees online marketing, communications and social media for local search leader DexKnows.com and the top B2B online directory and business buying resource, Business.com.
Drawing on his more than 12 years of experience connecting business buyers and sellers online, Ben blogs about B2B online marketing topics and recently led Business.com's 2009 Business Social Media Benchmarking Study, the largest study to date of business social media usage involving nearly 3,000 North American respondents.
Prior to joining Business.com in 2006, Ben led the eBay Business team supporting nearly $3 billion in business buying on eBay's U.S. site in 2005, was the founding VP, Marketing at IronPlanet, a leading online marketplace for used construction equipment, and co-founded a B2B strategic marketing agency in the Silicon Valley specializing in product launches, company launches and corporate repositionings for high-tech companies in the semiconductor, telecommunications and Internet industries.
Ben holds a Bachelor of Arts in Psychology from the University of Michigan and a Ph.D. in Business from Stanford University's Graduate School of Business.
Follow Ben Hanna
- Visit Ben Hanna's Company, R.H. Donnelley Interactive
- Follow Ben Hanna on Twitter
- Follow Ben Hanna on LinkedIn
- Read Ben Hanna's Blog at Business.com's B2B Online Marketing Blog
Presentations
Online Marketing Summit 2010
- Keywords & Content: Search Marketing Foundations
02/25: OMS Day 3: Search Engine Strategies Forum - Social Media Leaders Forum
02/23: OMS Day 1
Online Marketing Summit 2009
- Audience Targeting for Better Paid Search ROI: Strategy, Tools & Tactics
02/06: Day 2
Online Marketing Summit 2008
- B2B Search Marketing Best Practices for Driving Targeted Traffic
02/22: Day 2
2009 Regionals
- Improving Search Marketing ROI During a Recession: Top 10 Insider Tips
06/16: Long Beach
05/08: Philadelphia
05/05: Boston
