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All sessions and content are NEW. There will be absolutely NO repeat sessions from past OMS events even if a few speakers are the same.
Agenda
| 8:00 - 8:30 | Registration & Coffee | |
| 8:30 - 9:25 |
Morning Keynote: The State of Marketing in a Web 2.0 World How Social Media, Search, Email, Analytics and Your Website are effecting the ROI of all marketing efforts and the insight into strategies that will lead to success in 2009.
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| 9:25 - 9:45 | Break | |
| Track 1 | Track 2 | |
| 9:45 - 10:55 |
Complete Website Strategy
Why the User Experience has the highest impact on your brand as well as marketing ROI AND what you can do to improve it (special International Usability tips included).
Thanh Ngyuen, Senior Website Usability Consultant, BusinessOnLine
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Customer Life-Cycle & Loyalty Marketing
5 Great Ways to Build The Kind of Loyalty That Will Blow Out Your Bottom Line Do you want to delight your subscribers and please your CFO at the same time? Then it's time for you to learn the secrets of creating great subscriber experiences and dispel all the myths that may be causing you to miss out on valuable opportunities to create lifetime relationships with your subscribers.
Stephanie Miller, Global Marketing Catalyst, Return Path |
| 10:55 - 12:00 |
Customer Life-Cycle & Loyalty Marketing
Intelligent B2B Web Design, Delivering on the Vision of Lead Generation
We will look at the recent web redesign of Teradata.com and learn how mining detailed information on customers, prospects, competitors and even their own corporate products and services, helped Teradata obtain the necessary stakeholder buy-in, project budget and resources needed to create an online strategy and deliver on their vision of an effective B2B lead generation web site.
Doug Lenos, Vice President, Biz Intel, BRC Marketing & Erin Fagan, Director, Marcom Programs, Teradata |
Search Engine Marketing
How to Build a Complete Search Engine Marketing Strategy
Alex Carey, Strategic Account Executive - SouthEast, Business.com |
| 12:00 - 1:00 |
Lunch |
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| 1:00 - 1:50 | Behavioral Targeting & Technology
Targeting Your Customers Online: How to Test for Success and Drive Exponential Conversion Rate Increases
Putting A/B, Multi-variant and Behavioral Targeting technology to work.
Olivier Chaine, CEO, Magnify360 |
What Measurable Contribution Is Marketing Making to the Company?
Research and practical guidance from a the world's leading marketers and how they measure results successfully to drive change and ROI.
Jeff Pedowitz, President and CEO & Debbie Qaqish, Principal, The Pedowitz Group |
| 1:50 - 2:45 |
Demand Generation
Digital Body Language: Deciphering Customer Intentions in an Online World
Learn how to use analytics, CRM and behavioral data to properly talk to and target your customers.
Jim Williams ,Director, Field Marketing, Eloqua |
Email Marketing
Email Marketing Boot Camp
Learn successful tactics for increasing your ROI and engaging your customers at this impactful email marketing boot camp. Included in the discussion is organic list growth, creating relevant and timely messages, utilizing automation, and remailing.
Sally Lowery, Online Marketing Manager, Bronto Software |
| 2:45 - 3:45 |
Social Media Strategies
Online Communities - A Strategic Marketing Channel: Learn how leading companies like Nike, CNN and Intel are building online communities and strategically leveraging the latest web 2.0 technologies to proactively engage their customers, drive product innovation and build loyalty across their customer base and partner networks.
Barry Tallis, Solutions Consulting Director, Jive Software. |
Behavioral Targeting & Technology
Collaborate Don't Collide with IT: The Key to Engaging Web Initiatives
Experience-driven Web initiatives can be successful with the powerful combination of online marketing strategies and a technology infrastructure that empowers marketing to get the job done.
Stefanie Lightman - Vice President, Global Marketing - RedDot: The Open Text Web Solutions Group |
| 3:45 - 4:35 |
Big Brands, Big Plans Keynote Panel: Get the inside scoop on how leading brands are driving success through social media, SEO, Websites, and Testing, and apply the principals to your own initiatives. Panelist include:
Lesli Smith,Interactive Marketing Manager, IBM; Steve Latham, CEO, SpurDigital Simms Jenkins, CEO, BrightWave Marketing |
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| 4:45 |
Happy Hour: Networking & Book Give Away Have a drink on OMS, avoid the traffic and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the highlight of the event.
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| 6:30 |
OMS Community Dinner Special OMS Community dinner party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer (no cost). Email: AaronK@BusinessOL.com for an invitation and details. |
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Event Pricing
| OMS Event Pricing | |||
| City | Earlybird Price | Earlybird Expires | Regular Price |
| July 15 - Milwaukee | $175.50 | July 3, 2008 | $195.00 |
| July 16 - New Jersey | $175.50 | July 3, 2008 | $195.00 |
| July 17 - Chicago | $175.50 | July 3, 2008 | $195.00 |
| July 23 - Boston | $175.50 | July 3, 2008 | $195.00 |
| July 29 - Houston | $175.50 | July 8, 2008 | $195.00 |
| July 31 - San Jose | $175.50 | July 10, 2008 | $195.00 |
| August 5 - Portland | $175.50 | July 15, 2008 | $195.00 |
| August 7 - Seattle | $175.50 | July 17, 2008 | $195.00 |
| August 12 - Atlanta | $175.50 | July 22, 2008 | $195.00 |
| August 14 - Denver | $175.50 | July 24, 2008 | $195.00 |
| September 25 - San Diego | $175.50 | September 4, 2008 | $195.00 |
Venue
Hotel Twelve Atlantic Station
361 17th Street NW
Atlanta, Georgia 30363
Phone: (404)961.1212
TWELVE is the premier all-suite boutique hotel in the heart of ATLANTIC STATION, where you will find fantastic shopping, legendary dining and great entertainment options right outside the door. It's chic, contemporary d�cor, midtown Atlanta setting and unsurpassed amenities give guests a sophisticated urban experience.
Atlanta Sponsors
