Anne Holland
Publisher & Founder, WhichTestWon & MarketingSherpa
Perhaps best known as the Founder of MarketingSherpa, a multi-million dollar site, which she sold in 2007, Holland is a serial entrepreneur.
In 2009 she launched WhichTestWon.com, an entertaining and educational site on how to use a/b and multivariate tests to improve your marketing results. In 2010, she founded SubscriptionSiteInsider.com, a research and networking service for the paid content industry online.
A 25-year business media veteran, Holland has been quoted in The Wall Street Journal, The New York Times, DMNews, Entrepreneur.com, Fast Company, and eContent Magazine, among many others. Holland has been a featured speaker, often keynote, at more than 100 industry events including Email Summit, B-to-B Demand Generation Summits, eTail shows, Affiliate Summit, Direct Marketing Association events, Microsoft Worldwide Partner Conferences, and Ad-Tech conferences.
Holland's research and publishing teams are headquartered in offices in scenic downtown Newport, Rhode Island.
Follow Anne Holland
- Visit Anne Holland's Company, WhichTestWon & MarketingSherpa
- Follow Anne Holland on LinkedIn
Presentations
OMS 2010 Regional 23-City Tour
- Lunch Keynote: Top 7 A/B Testing Case Studies: Inspirational Real-life Examples & Data
07/07: Boston
Online Marketing Virtual Summit
- 10 A/B Tests: Real-Life Tests That Improved Conversions on Sites Like Yours
05/27: Virtual
