
11 years in the industry, Amanda is a seasoned multi-channel analytic practitioner. She helps organizations turn data into actionable information necessary for making business decisions. She own a small consulting company working with clients such as Cisco Systems, Verisign, Intel, British Airways, HSBC Bank, BSKYB, Thomas Publishing and many more. She provides customized business strategy consulting (data analysis, interpretation, report generation, KPIs, best practice audits, objective advisory services and vendor selection) and technical services (data integration, data measurement best practices and implementation services). Acting as a liaison between the technical and business teams to turn strategy into technical requirements she helps companies optimize online and offline business practices and investments.
