agenda Agenda
Day 1 - Thursday, February 21
Best Practices and Thought Leadership
| Time | Traffic: Search, Email & Lead Generation | User Experience: Testing & Tracking | Thought Leadership Strategies: Website Planning & Social Media |
| 7:30AM | Registration and Breakfast | ||
| 8:15AM | Opening Remarks: "How to Maximize Your Time at OMS" Aaron Kahlow, OMS Executive Director | ||
| 8:45AM | Keynote Panel: The Business behind Social Media and How it Should be Leveraged by Marketers in '08 Panelists: LinkedIn's Mario Sundar; Microsoft's Community Evangelist Anand Iyer; NPR's Enrique Gonzales; Cisco.com's, Paul Martson; Rohit Bhargava Vice President, Interactive Marketing, Ogilvy | ||
| 10:00AM | Break | ||
| 10:30AM | SEO: Unveiling the Black Box - Everything You Want to Know that an SEO Won't Tell You Ray Comstock, Senior SEO Analyst, BusinessOnLine |
KPIs in a Web 2.0 World Eric T. Peterson, Author Web Analytics De-Mystified |
How to Build a Strategy and Plan when building a Social Network Mike Angiletta, CEO & Founder, illumia |
| 11:30AM |
Optimizing the Email Message: Subject Line to Landing Page Conversion Tactics Stephanie Miller, VP, Return Path |
5 Steps to Improving your Media Campaign with Data and Analytics Jason Shulman, Chief Revenue Officer, [x+1] |
The 5 Steps to successful Website Strategy & Planning Thad Kahlow, Managing Partner & Michael Weisfeld, Senior Web Marketing Strategist, BusinessOnLine |
| 12:30PM | Lunch | ||
| 1:30PM |
Subject-Based Roundtables Attendees will choose subject of interest and particpate in a facilitated roundtable discussion to illuminate their biggest challenges and discuss some of the tactics they are taking to tackle such challenges. | ||
| 2:15PM |
Break | ||
| 2:45PM |
Advanced Tactics in Paid Search Craig Macdonald, VP of Product Management & Marketing, Cavario, Inc. & Jamie Crosson, Director of SEM, BusinessOnLine |
The Marriage of Usability and Design: Form and Function Thanh Nguyen, Senior Usablity Analyst, BusinessOnLine & Ronnie Garcia, Creative Director, BusinessOnLine |
Social Networking Success, How Human Behavior has Changed the Way We Communicate to our Customers Myra Norton, CEO Community Analytics |
| 3:45PM |
What the Winners Do: Pose your toughest questions to the online gurus Panelist: Winterberry's Senior Director, Christopher French; Dana Todd, President Emeitus, SEMPO, Director of Online Advertising; Real Girls Media's Rebecca Weeks; Joe Pulizzi, Chief Content Officer, Junta42; Kodak's Jeff Hayzlett, CBDO | ||
| 4:45PM |
Town Hall Meeting: Open Forum to Discuss Challenges Highlighted in Roundtable Discussions As a group we will discuss our biggest challenges and how we all can all help solve these problems together | ||
| 6:30PM |
Pre-Dinner Cocktail Hour (all attendees invited) Location: White Tent on the Bay | ||
| 7:30PM |
OMS Sponsored Dinner on the Harbor (all attendees invited) Location: White Tent on the Bay | ||
Day 2 - Friday, February 22
peers and Case Studies
| Time | Traffic: Search, Email & Lead Generation | User Experience: Testing & Tracking | Thought Leadership Strategies: Website Planning & Social Media |
| 8:00AM | Breakfast | ||
| 8:30AM |
Keynote: Social Networking Success An Interview with Dan Morrison, CEO of ItToolbox, arguably the Most Successful BtoB Social Network | ||
| 9:15AM |
Search Engine Marketing Case Study How leading technology company, Sybase, successfully balanced and executed Paid & Organic Aaron Toledo, Sr. Search Strategist, BusinessOnLine & Camille Sobalvarro, Sybase |
Analytics Case Study Bill Bruno, Principal, Stratigent |
Planning Case Study: Caterpillar's Blueprint to Success Rolando Garcia, Sr Web Strategist, BusinessOnLine & Mark Freeman, Caterpillar |
| 10:00AM | Break | ||
| 10:30AM |
Email Case Study Jeremy Swift, Director Client Relations, BlueHornet |
Usability Case Study Learn how the American Council on Exercise was able to increase their search engine traffic conversions by 482%. Here's a hint: it has something to do with usability. Hear the full story directly from marketer to marketer! Thanh Nguyen, Usability Manager, BusinessOnLine |
Web 2.0 / Social Media Case Study: Now What? Jason Breed, Neighborhood America |
| 11:30AM |
Paid Search Case Study Touchdowns, Fumbles and Interceptions: How Search and Social Media Affected Marketers During the Big Game. Peter Hershberg, Managing Partner, RepriseMedia |
Optimizing Conversions Olivier Chaine of magnify360 and client, Shawn Vicklund, Director of Marketing, Continental Warranty |
Website Case Study Britannica Online Case Study - An Old School Extreme Makeover. Joe Miller, Executive Director of Consumer Marketing |
| 12:30PM | Lunch | ||
| 1:30PM | B2B Search Marketing Best Practices for Driving Targeted Traffic Ben Hanna, VP of Marketing, Business.com |
Real Time Testing, Real time Results Andrew Eisner, our VP of Client Services for Optimost at Interwoven, Lomit Patel, senior director of marketing,TrustedID. |
Delivering Information Online Learn how to build an engaging and compelling online experience that will increase revenue and loyalty
|
| 2:30PM | What's Next: 21st Century Lead Cultivation Steve Gershik, Eloqua |
Best Practice of Developing Microsites Understand the advertising effectiveness of three different microsites sites that focus on brand vs. product and learn how to develop an effective microsite. Carol Farnsworth, Director of Customer Experience, Keynote |
Marketing Strategies for Your Brand in Facebook Rodney Romford, CEO, Gravitational Media & FaceBook Reviews |
| 3:30PM | Break | ||
| 4:00PM |
What the Big Boys are Doing in 08': Learn What the Leading Brands are Doing for Online Marketing in 2008 Panelist: IBM's Sandra Zoratti; Home Depot's Erica Shultz; Active.com's Rand Ragusa; Intuit's Seth Greenberg, Joshua Kuvin, CTO, ABM | ||
|
Night on Your Own to Explore the night life of Downtown San Diego | |||
| 9:30PM | OMS Unofficial Nightlife Rendezvous | ||
Day 3 - Saturday, February 23
User-Generated Learnings
| Time | Web 2.0 | Online Advertising |
| 9:00AM | Breakfast | |
| 9:30AM |
Future of Digital Advertising Andreas Roell, President, Ad-Club San Diego |
Developing Website Strategy Through Biz Intel Doug Lenos, BRC Marketing |
| 10:30AM |
The Evolution of Paid Placement to Keyword Targeting Kevin Lee, CEO, Didit |
Top 10 SEM Items to Execute in '08 Mary O'Brien, Founder, PPC Summit |
| 11:30AM | OMS Ends: Golf, sailing, city tours and beach excursions | |
