Adam Metz
Director of Social Business, The Pedowitz Group
Adam Metz is the Director of Social Business at The Pedowitz Group, a social customer management-consulting firm that teaches brands how to acquire, manage, monetize and retain customers from the social web.
His strategic methodology merges classic management consulting with top-tier social technology research and social media marketing, combining 1970s and 1980s consulting standards like Flawless Consulting and The Fifth Discipline, with best practices as recommended by top analyst firms like Forrester and Gartner.
He specializes in social media marketing, social technology change management, social customer relationship management (social CRM), and enterprise resource planning system integrations for awesome consumer brands and loves lifestyle, travel, apparel and consumer-packaged goods (CPG) companies.
Adam Metz devises social web strategies with clients and assists clients with market research, product development, business development and strategic alliance development.
Adam Metz has consulted with over 65 consumer and tech brands, including Hershey’s Chocolate, Waggin’ Train Pet Food, Wente Vineyards (top 30 winery) Pirate’s Booty, MBT Shoes, Obama Girl (Barely Political), Passport Hotels, Hollywood Park Racetrack, The San Francisco Travel Association, Sonoma County, Mighty Leaf Tea, Timbuk2 bags, and dozens of others. Adam Metz also worked on the first social media program for Pulitzer-Prize winning author Thomas Friedman.
Adam Metz is the first consultant in the space to devise a holistic social web analytics model for clients, and his first book, There Is No Secret Sauce, has sold or downloaded over 2500 copies, and is currently in its third printing. He is currently at work on a second book, The Social Customer, for McGraw Hill Professional, due out August 2011, and recently put out a 20-page eBook on social business, "The Metz Way."
Adam Metz has lectured at University of California, Berkeley, the University of Washington, and University of California, Santa Cruz and has given keynote talks at numerous conferences and associations including the Minnesota Chapter of the American Marketing Association, the San Francisco Chamber of Commerce, the Western Association of Convention & Visitors Bureau Technology Conference, the Tri-Valley Convention & Visitor’s Bureau Annual Marketing Conference, and the Hospitality Sales & Marketing Association. He has also participated in dozens of technology conference panels on social web strategy and consumer and lifestyle brand strategy. He also serves on the board of advisors for social commerce brand Cartfly.
Follow Adam Metz
- Visit Adam Metz's Company, The Pedowitz Group
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