#OMS12

Aaron Maass

Managing Director, Maass Media, LLC

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Aaron Maass is managing director of MaassMedia, a web analytics consulting agency based in Philadelphia that helps organizations collect and use online data to generate actionable customer insights, drive higher site conversions and make better business decisions.

With 14 years of industry experience, Aaron is one of the early pioneers of tag-based web analytics.  He co-founded and sold a website traffic tracking and reporting software service called SiteGauge to Kohlberg Kravis & Roberts in 2000, and has led web analytics initiatives in senior Internet marketing management roles at companies like KPMG, EF Language, Fidelity, DuPont and most recently Comcast, where he was head of e-commerce and web operations.

Since launching MaassMedia, Aaron and his team have helped numerous clients like Comcast, Nasdaq, Gore-Tex, Coldwell Banker, Waterford Wedgwood Royal Doulton and Publisher's Clearing House design, develop and implement improvements to their web analytics capabilities that deliver measurable and immediate benefits to their bottom-line.

Aaron holds a B.A. from Cornell University, is certified in Google Analytics, Omniture and Six Sigma implementation and has been recognized for his achievements by the Web Analytics Association, Interactive Media Council and Web Marketing Association.

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Presentations

2011 Annual Schedule

Pre-Conference Training & Certification Day

OMS 2011 International Tour

  • Closing the Loop-Integrating Web Analytics & Your CRM System to Strategically Drive Business
    07/11: Jersey City
  • Closing the Loop with Web Analytics
    03/25: New York Education Day

OMS 2010 Regional 23-City Tour

  • Afternoon Keynote:  Privacy, Trust, Mobile, Social, Local, and Emerging Trends
    07/08: Philadelphia

Enabling People and Organizations to Harness the Transformative Power of Technology