06/10/2010
OMS at SES Toronto, Canada
Hyatt Regency Toronto
Local Partners
Social Media Training Workshop & Breakfast
Register at Search Engine Strategies in Toronto
$99
OMS presents a special Social Media & Content Marketing Training Workshop & Breakfast hosted by the Online Marketing Institute in association with Wharton Interactive Media Initiative. Enjoy a delicious breakfast while learning actionable tactics and strategies for effective Content Marketing and Social Media.
Marketers are quickly learning how to use Social Media. You tweet, use Facebook, develop a strategy and measure the results. But there's one question that begs an answer: How do we develop the content to share? This optional morning workshop comprises in-depth Content Marketing and Social Media case studies and lessons, including how to develop a great blog, integrate Facebook and Twitter as well as learning to develop an effective Content Marketing Strategy.
Classes attended earn you credits toward certification with the Online Marketing Institute in Level 1: Essentials of Online Marketing or Level 2: Social Media Integration & Execution. Additionally, all workshop attendees receive special discount pricing for certification programs.
Schedule*
| Time | Social Media & Content Marketing Training Workshop & Breakfast |
|---|---|
7:00AM | Introductions & Breakfast
|
7:10AM | Strategy Purpose: The Importance of Content MarketingAn overview of why content marketing is crucial to businesses today and how it sets the stage for effective and successful social media. Exercise: Finding your secret sauceHow you can be the trusted expert in your industry to set the stage for your current marketing plan. |
7:45AM | The Link Between Content Marketing and Social Media Why social media doesn't work without a content strategy (and what you need to do about it). This session will review not only the what, but the how. Exercise: Social Media battle tested How to choose the right social media outlets for your content marketing strategy. |
8:20AM | 8 Steps to Content StrategyWe'll work step by step through a content marketing plan, so that you have all the assets you need to leave and make strategic decisions for your business. |
8:45AM | Exercise: Action Planning and Wrap Up Going through the final plan and defining your next steps for success. |
*Subject to change.
What do I get when I attend Social Media Breakfast Training?
In addition to the valuable learning you will receive from the workshop, you will start earning credits toward online marketing certification as well as receive special student-only perks at the full OMS conference:
- Earn credits towards certification with the Online Marketing Institute
- Complete student binder with study materials and curriculum content
- VIP seating - reserved seating in front two rows of all OMS sessions
What certification programs does the Online Marketing Institute offer?
Level 1: Essentials of Online Marketing
The Level 1 certification program covers the online marketing fundamentals: Website Strategy, Usability, Email Marketing, Search Marketing, Social Media, Analytics and Demand Generation.
Level 2: Social Media Integration & Execution
This certification program covers how to integrate Social Media into all your online marketing efforts and how to execute Social Media programs that build brand, drive leads and improve the bottom line.
Why should I get certified?
All attendees of Social Media Breakfast Training workshop will earn credits toward certification with the Online Marketing Institute. The Institute's certification programs and workshops have been built in conjunction Wharton Interactive Media Initiative as well as other leading universities, research firms, associations and practitioners. OMI provides you, the marketer, with market-tested practical knowledge that can immediately benefit your career (i.e. good fodder for a raise!).
How do I find out more information about the Institute?
If you would like more information on the Online Marketing Institute and its Certification Programs, please Contact Us or visit the Online Marketing Institute website.
