Phoenix, Arizona

7:00AM-9:00AM

Social Media & Content Marketing Workshop and Breakfast (optional)

This in-depth, hands-on workshop will teach marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic, as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more.  Attendees are eligible to earn credits with the Online Marketing Institute. For more details on this workshop, click here.

• Brad Kleinman, President, eMarketing Techniques 

9:05AM

Morning Keynote: Creating a Search & Social Media Center of Excellence

In order to scale your search and social media programs, mid to large size organization companies need to create and share rules of engagement, best practices and report aggregation.  Come hear from Autodesk's Maura Ginty and Bill Hunt as they present tips and best practices for setting up a COE to take your programs to the next level.  

• Maura Ginty, Senior Manager, Search & Social Web & eBusiness, Autodesk Marketing, Autodesk
• Bill Hunt, President, Back Azimuth Consulting

10:00AM

Coffee Break

10:20AM

Search Engine Optimization - Beyond the Borders of Your Website

From real time search, web history, user personalization to local (and more), 2009 saw many changes in search engines.; The upside? SEO is more important than ever and there is now endless opportunity outside of the borders of your website. This session will walk you through best practices for an effective, evolved SEO strategy to maximize all your assets in this digital space.  You will learn the importance of content distribution through multiple channels for success in the new Google as well as advanced SEO tactics that are cost effective and not just geared towards Google.

• Fionn Downhill, CEO, Elixir Interactive

Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI

Think design is all about graphics and layout? Think again. Your best marketing messages won't mean a thing if your subscribers aren't reading them. And email and landing page design affects more than the appearance of your messages. It affects clicks, conversion, and overall ROI.

Find out how strategic thinking, planning, and purpose-driven decisions are the foundation of great design. This session will provide insights into how to improve your email and landing page designs to increase performance and produce better results.

• Justine Jordan, Manager, Design Solutions, ExactTarget

The Death of Social Media: Long Live Media That Is Social!

The model of interaction and development of advertising, marketing and corporate communications is destined to undergo even more radical changes based on the principals and paradigms of what we call today, social media as our cultural expectations demand our media to be interactive.  This poses a challenge to brands and corporations to control messaging-this session will focus on best practices enabling you to better connect with your audience, drive consumer behavior in online communities and overall further your social endeavors amongst your traditional channels.

• Steven Groves, Founder/CEO, Social Marketing Conversations, LLC

11:30AM

Content Marketing - Leveraging print, web and mobile to build brand affinity 

This session will take an in-depth look at how one global financial firm uses print, web and mobile to build brand affinity with C-Level Executives from Fortune 100 companies. 

• James Windrow, Director of Interactive Marketing, McMurry
• Marc Oxborrow, Design Director, McMurry
• Saul Morse, COO/Interactive, McMurry
• Todd Speranzo, Account Director, Client Service & Strategy, McMurry

The Evolving Customer Journey

As the lines between traditional and digital media are blurring, the customer's journey from awareness to purchase is much more complicated by more touch points between brands and consumers than ever before - they're overlapping, non-linear and all together they make up the picture the consumer has of your brand. This session demonstrates consumer interaction with your brand across various channels culminating in tactics you can employ to ensure brand perception and engagement.

• Katie Van Domelen, Social Media Manager, Off Madison Ave 

Social Media for SEO and Link Building 

Social Media is the hot topic these days. But still most people find their products or services via the search engines.  And real time search includes social media results.  So how can you leverage the best of both worlds? Develop a social media strategy that is beneficial to your both your social traffic and your SEO needs! In this session you will learn how to optimizing your social profiles for search , which industry specific sites might be best utilized as a part of your social media campaign and using social media as a link building technique.  

• Arnie Kuenn, President, Vertical Measures 

12:35PM

Special Lunch Keynote:  21 Secrets of Top Converting Websites

The average conversion rate for a website is around 3%, but many websites convert at 10% or higher.  What do they do successfully that you may not be doing as well?  Jeffrey Eisenberg together with Bryan Eisenberg, have been helping companies improve their conversion rates since 1998 will reveal 21 of their most valuable tips that will help you increase your conversion rate.  In this fast paced session you'll find relevant examples from retail sites, B2B sites, publishers and everything in between.  You'll learn the key principle of GTC-Get the Cash!  Guaranteed you'll never be able to look at a website the same way again.

• Jeffrey Eisenberg, Partner, Eisenberg Brothers & Associates 

1:30PM

Effective Strategies to Drive Qualifed Leads

Effective B2B demand generation starts with generating demand, nurturing leads and increasing the number of sales-ready leads. Learn how to effectively use research, strategy, content, online and offline lead generation tactics, integrated marketing channels, and marketing automation to a drive more qualified leads to your sales pipeline. 

• Sheila Kloefkorn, President, KEO Marketing
• Ted Raymond, Vice President, Allegra Print & Imaging

Behavioral Targeting Across Online Advertising Channels 

Behavioral targeting and channel development are some of the two most revenue-focused topics in online advertising today. However, knowing how to target customers and on which channel can be challenging for any business. Learn how to improve in both areas while minimizing upfront expenses, doubling the reach of your online advertising and growing your customer base.  

• Frank Gerstenberger, VP, Product Marketing, AudienceScience 

Relevant Content is King - How to Improve Your Content's Relevance, and In-Turn, Your Marketing Results, Through Search and Social Data Mining 

By mining search and social data to understand content demand, content strategists, digital strategists, and brand strategists, as well as UX and PR professionals, can use these findings to improve the relevance of their communications, and there, measurably improve the results of their efforts.  See how this collected "customer intelligence" dramatically effects organization's communications.  

• Mike Corak, VP of Strategy, Tallwave 

2:35PM

Snack Break

3:00PM

Tying it all together:  Top 10 Integrated Online Marketing TakeAways for Next Week and Beyond 

Every year we talk about it, add it to our strategic road map and tell our peers we will become much better at it, but does it really happen? Hear leading experts discuss how world-class brands succeed in multi-channel marketing and integrated strategies, and the steps they took to get off the bench and into the game.

• Bill Leake, CEO, Apogee Results

Building Connected Brands In A Connected World 

Few brands fully leverage the digital space where customers participate to benefit their business, few have captured the visibility they deserve, and very few have figured out how to participate in honest, two-way dialogue with customers who want to engage the brand.  Come listen and learn how to identify and maximize ways you can connect. 

• Brian Haven, VP of Strategy, iCrossing

How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility

Content marketing and strategies greatly impact business search rankings. Whether you have staff or a PR agency dedicated to overseeing your content or not, this session will guide you on the right path, explaining what strategies and tactics work best and why.

• Daniel Tyre, VP, Hubspot

4:10PM

Afternoon Keynote: Back to the Basics - Putting Technology in Its Place

Learn how to best utilize technology and tools to ensure that all your strategies and channels from Email to Search, Marketing Automation to Analytics and Content Marketing to Social are optimized and integrated into an over-arching plan of action. Hear industry leaders and technology professionals discuss online marketing technologies and the roads to success.

• Moderator:  Aaron Kahlow, CEO, Online Marketing Connect
• Lauren Vaccarello, Sr. Search Engine Marketing Manager, Salesforce.com
• Frederick Vallaeys, Product Evangelist, Google AdWords
• David Hibbs, Customer Lifecycle Director, Off Madison Ave
• Al Maag, Chief Communications Officer, Avnet, Inc.

5:00 - 6:30 PM

Local Association Cocktail Hour

If OMS is known for anything beyond its education standards, it’s how to have some fun. Join your marketing peers and OMS local partners as the sun sets over Phoenix for Margaritas, Mojitos, Martini’s (beer and wine too). Guaranteed enjoyment or money back!