Philadelphia, PA

7:00AM - 8:45AM

Social Media & Content Marketing Workshop and Breakfast (optional)

This in-depth, hands-on workshop will teach marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more.  Content and Social Media officianado, Brad Kleinman will show you the real secret to social media success.  Attendees are eligible to earn credits with the Online Marketing Institute. Learn more about this workshop. 

• Brad Kleinman, President, eMarketing Techniques
  

PPC Optimization: The Road to Recovery Workshop (optional)

PPC management can be costly and overwhelming. Never have 95 characters seemed so simple, yet proven so challenging. In this intensive workshop, you will learn tips, tricks and processes to increase your ROI and make your PPC investments worth continuing. Learn more about this workshop.

• Bryan Eisenberg, NY Times Bestselling Author & Managing Partner, Eisenberg Holdings, LLC
• Noran El-Shinnawy, Internet Marketing Manager, Acquisio

8:45AM - 9:00AM

Welcome to OMS and Expectations for the Day

• Aaron Kahlow, CEO, Online Marketing Connect

9:05AM - 10:00AM

Morning Keynote: Why Analytics Now?

Today - more than ever before - every marketer has the opportunity to use data to drive better business decisions and greater profits. In this keynote Dr. Feit will review surprising findings on e-consumer behavior, social media, user-generated content, and beyond that have been revealed by the data-driven research conducted by the Wharton Interactive Media Initiative. 

• Dr. Elea Feit, Research Director, Wharton Interactive Media Initiative

10:05AM

Coffee Break

10:20AM - 11:20AM

Inbound Marketing: Lead Generation at 60% Lower Cost

Customers now have the power to screen out cold calls, cold emails and other unsolicited communication, making it harder and harder to get results with outbound marketing.  Yet, thousands of companies have proven that you can generate leads and drive sales at a 60% lower cost using inbound marketing to attract customers.

This presentation will include specific tips on using social media, SEO, blogging, lead nurturing, landing pages and analytics together as an inbound marketing strategy for radically better marketing. 

• Jeanne Hopkins, Director of Marketing, HubSpot

Going Mobile: 6 Lessons

As mobile achieves a new status as a marketing and business tool, there are still major pitfalls to be avoided.  Hear 6 lessons on the do's and don't's of planning and implementing a mobile channel, using messaging, mobile sites and applications.

• Martin Leclerc, Solutions Director, Lipso

11:30AM - 12:30PM

Case Study: Using Social Media and Lead Nurturing for Demand Generation

In this detailed case study, Marketo will share the specific programs and tactics they use to drive revenue, including how to use content and social media to generate leads, best practices for lead nurturing and lead scoring, and advanced techniques to measure and forecast marketing's impact on revenue.  No theory here, just practical, hands-on advice you can use immediately.

• Maria Pergolino, Director of Marketing, Marketo

Understanding SEO Beyond the Technical Jargon

As a marketer, it's imperative that we know the foundational principles of Search Engine Optimization and how to evaluate our own efforts. This session will provide you with the tools and knowledge required to help you understand the benefits and failures of various SEO strategies.

• Travis Low, Director, Search Operations, Webmarketing123

12:35PM - 1:25PM

Lunch Keynote:  Decoding Customer Behavior Online

The ultimate measure of customer experience has been the face-to-face conversation. What do you do when your customer prefers being online?  This session provides insight into the nature of human behavior online drawing from scientific study to help in your overall website optimization efforts.

• Patrick Bultema, CEO, CodeBaby

1:30PM - 2:30PM

How to Use an Index to Measure Page Testing Success

This session debunks the old adage, "select and test just one measure of success."   Specific to B2B marketing, it's not that simple - multiple touch points and long sales cycles mean "success" can't accurately be captured by just one metric.  The answer?  An index that gives a differing value point to each conversion point.  See how one marketer has realized great success from this system in both paid and organic search campaigns.

• Tami Dalley, Director, User Experience Optimization, ROI Labs

Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI

Think design is all about graphics and layout? Think again. Your best marketing messages won't mean a thing if your subscribers aren't reading them. And email and landing page design affects more than the appearance of your messages. It affects clicks, conversion, and overall ROI.

Find out how strategic thinking, planning, and purpose-driven decisions are the foundation of great design. This session will provide insights into how to improve your email and landing page designs to increase performance and produce better results.

• Justine Jordan, Manager, Design Solutions, ExactTarget

2:35PM

Break

3:00PM - 4:00PM

The Ten Imperatives of the Marketing Revolution

Marketing is in the midst of a revolutionary change that has marketers standing at the crossroads of irrelevance and investment as the proliferation of new channels, pressure to deliver ROI in today's economy, and customers' growing appetite for personal relationships with brands means CMOs and marketing teams need to reinvent their roles and drive change.  This session will review Ten Imperatives that every marketer can embrace to help lead this change across their organizations.

• Jeff Chamberlain VP, B2B Solutions Marketing, Aprimo

Social Media Inside The Brand: DuPont Case Study 

Learn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.

• Gary Spangler, eMarketing, DuPont

4:10PM - 5:00PM

Afternoon Keynote:  Privacy, Trust, Mobile, Social, Local, and Emerging Trends

Hear from local and National thought leaders on how emerging trends in Online Marketing are affecting campaign efforts and tips on how you can stay ahead of the curve directly from those setting the pace and making the news.

• Moderator:  Aaron Kahlow, CEO, Online Marketing Connect
• Matt McGowan, Publisher & Head of US, Incisive Media
• Simon Heseltine, Sr. Marketing Manager, AOL Inc.
• Aaron Maass, Managing Director, MaassMedia
• Ross Kramer, CEO, Listrak

5:00PM - 6:30PM

Local Association Cocktail Hour

If OMS is known for anything beyond its education standards, it's how to have some fun. Join your marketing peers and OMS local partners as the sun sets for cocktails (beer and wine too). Guaranteed enjoyment or money back!