Orlando, FL

7:00AM-8:45AM

Social Media & Content Marketing Workshop and Breakfast (optional)

This in-depth, hands-on workshop will teach online marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more.  Content and Social Media aficionado, Brad Kleinman will show you the real secret to social media success.  Attendees are eligible to earn credits with the Online Marketing Institute. For more details on this social media workshop, click here.

• Brad Kleinman, President, eMarketing Techniques (@bradkleinman)
  

8:45AM - 9:00AM

Welcome to OMS and Expectations for the Day

• Aaron Kahlow, CEO, Online Marketing Connect (@aaronkahlow)

9:05AM - 10:00AM

• Jeff Hayzlett, Best-Selling Author & Former CMO, Kodak (@jeffreyhayzlett)

10:05AM

Coffee Break

10:20AM - 11:20AM

Test Your Traditional Marketing For Free! (Almost): Using Analytics to Gauge Market Interest from Inbound Leads

Tactics such as email marketing and social media bring traffic to your website at very low cost. While the demographics of people who respond to direct mail and surf on the web aren't always identical, you can still make use of all that traffic to measure interest in your online marketing strategies before you launch. Using nothing other than your Google Analytics account, your website's traffic, and your creativity, you can boost the ROI of your next traditional media marketing campaign. 

• Trevor Longino, Head Guy, CrowdTamers (@crowdtamers)

B2C SEO Smarts

This session reviews SEO strategies specific to B2C sites: e-commerce, lead generation and content publishing.  Speaker, Jessica Bowman will dive into what holds sites back, how to identify and go after low hanging fruit, optimizing non-html files, link building and more.

• Jessica Bowman, CEO, SEOinhouse.com

11:30AM - 12:30PM

Inbound Marketing: Lead Generation at 60% Lower Cost

You can generate leads and drive sales at a 60% lower cost using inbound marketing. Learn specific tips on using social media, SEO, blogging, lead nurturing, landing pages and analytics together as online marketing strategies for radically better results. 

• Ellie Mirman, Inbound Marketing Manager, HubSpot (@ellieeille)

From "Sorta" to Portable:  Five Actionable Steps to Embrace On-The-Go Customers Through Email, Mobile and Social

To create and maintain a conversation with today's mobile, hyper-social and connected customers, marketers develop a strategy to make their marketing portable.  Many organizations haven't started this transition, while others have just started the process of evolving programs from "sorta" to portable.  This online marketing seminar will provide five actionable steps for creating email, mobile and social programs that resonate with on-the-go audiences and feature case studies for clients who at every stage of this transition to portability.

• R.J. Talyor, Director of Product Marketing, ExactTarget (@rjtaylor)

12:35PM - 1:25PM

Lunch Keynote: Decoding Customer Behavior Online

The ultimate measure of customer experience has been the face-to-face conversation. What do you do when your customer prefers being online?  This session provides insight into the nature of human behavior online drawing from scientific studies and online marketing research to help in your overall website optimization efforts.

• Patrick Bultema, CEO, CodeBaby (@pbultema)

1:30PM - 2:30PM

Case Study: Using Social Media and Lead Nurturing for Demand Generation

Marketo shares the specific programs and tactics they used to drive revenue; content and social media use to generate leads, best practices for lead nurturing and lead scoring, and advanced techniques to measure and forecast marketing's impact on revenue.

• Chris Russell, VP Marketing, Marketo

The Not So Pretty Side Of Enterprise Social Media - The Stories You Haven't Heard (Oh, and Some Successes Too!)

This online marketing seminar will focus on the 5 most common Social Media challenges faced by the world's most successful brands.  You will hear stories of social media failures, successes and of course actionable strategies you can apply to your social media programs today.

• Mike Lewis, VP of Marketing, Awareness Inc. (@bostonmike)

2:35PM

Break

3:00PM - 4:00PM

Integrated Marketing

Every year we talk about it, add it to our strategic road map and tell our peers we will become much better at it, but does it really happen? Hear one leading expert's successes in multi-channel marketing and integrated strategies, as well as the steps taken to get off the bench and into the game.

• Susan Prater, Director of Marketing, Masco Cabinetry (@susanprater)

Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) by Caring about Customer Experience

Ecommerce optimization can seem like Alice's hallway: the more you try to get there, the more the goal eludes you. But putting customers first -- going beyond best practices and using empathy to optimize user experience -- can narrow the gap, resulting in few cart abandons, higher conversion rates, and even customer loyalty in a marketplace fraught with discount shoppers. Using real-world examples and data-driven insights, this session will address the seeming contradiction of achieving greater profits and higher conversion rates while delighting customers and creating a brand worth talking about.

• Kate O'Neill, CEO, [meta] marketer (@kateo)

4:10PM - 5:00PM

Afternoon Keynote:  Privacy, Trust, Mobile, Social, Local, and Emerging Trends

Hear from local and National thought leaders on how emerging trends in Online Marketing are affecting campaign efforts and tips on how you can stay ahead of the curve directly from those setting the pace and making the news.

• Moderator: Aaron Kahlow, CEO, Online Marketing Connect (@aaronkahlow)
• Sharon Swendner, Senior Consultant, Red Arrow Consulting (@sharonswender)
• Karen Talavera, Email & Digital Marketing Coaching, Training & Strategy, Synchronicity Marketing (@syncmarketing)
• Lara Conn, Sr. MRM Analyst, AAA (@laraconn)
• Jan Edwards, Principal, Red Arrow Consulting (@itvadmaven)
• Tara Lamberson, Partnership Director, Deltak

5:00PM - 6:30PM

Local Association Cocktail Hour

If the Online Marketing Summit (OMS) is known for anything beyond its education standards, it's how to have some fun. Join your online marketing peers and OMS local partners as the sun sets for cocktails (beer and wine too). Guaranteed enjoyment or money back!