07/09/2010
New York, New York
The New Yorker
Local Partners
2010 Schedule*
| Time | Online Marketing Breakfast Workshops | |
|---|---|---|
7:00AM- | Social Media & Content Marketing Workshop and Breakfast (optional) This in-depth, hands-on workshop will teach online marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more. Attendees are eligible to earn credits with the Online Marketing Institute. Learn more about this social media workshop.
| PPC Optimization: The Road to Recovery Workshop (optional) PPC management can be costly and overwhelming. Never have 95 characters seemed so simple, yet proven so challenging. In this intensive workshop, you will learn tips, tricks and processes to increase your ROI and make your PPC investments worth continuing. Learn more about this PPC workshop.
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| Time | B2B Case Studies & Best Practices | B2C Case Studies & Best Practices | Social Media Integration |
|---|---|---|---|
8:45AM - | Welcome to OMS and Expectations for the Day
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9:05AM - | Morning Keynote: Marketing in the Facebook Era: Preparing for a New Kind of Customer RelationshipThe holy grail for marketers is a 100% response rate for their campaigns and the results are in: response rates go up dramatically when communication feels personalized or is endorsed by a friend. In this social media seminar, you'll learn why Facebook is transforming the marketing discipline and see how to use social networks to transform your marketing funnel with increased leads, conversions, and word of mouth.
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10:00AM | Coffee Break | ||
10:15AM - | Case Study: Using Social Media and Lead Nurturing for Demand GenerationMarketo shares the specific programs and tactics they used to drive revenue; content and social media use to generate leads, best practices for lead nurturing and lead scoring, and advanced techniques to measure and forecast marketing's impact on revenue.
| Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROIEmail and landing page design affects more than the appearance of your messages. It affects clicks, conversion, and overall ROI. This online marketing seminar will provide insights into how to improve your email and landing page designs to increase performance and produce better results.
| Social Media Is About Socializing!Learn how to use social media to make genuine and lasting connections with their target audiences to drive and measure true ROI. Hear practical steps organizations need to take to launch and leverage a full blown and measurable content driven social media channel.
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11:15AM - | Inbound Marketing: Lead Generation at 60% Lower CostYou can generate leads and drive sales at a 60% lower cost using inbound marketing. Learn specific tips on using social media, SEO, blogging, lead nurturing, landing pages and analytics together as online marketing strategies for radically better results.
| Analytics-and Choosing your Optimization GoalsLearn how to create marketing scenarios, where you can predict an organizational aligned outcome with a high level of confidence.
| The Not So Pretty Side Of Enterprise Social Media - The Stories You Haven't Heard (Oh, and Some Successes Too!)Hear 5 most common Social Media challenges faced by the world's most successful brands including stories of failures, successes and of course actionable strategies you can apply to your social media programs today.
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12:15PM - | Lunch Keynote: The Mirror Test--How To Breathe New Life Into Your BusinessIn this keynote you'll come face-to-face with new ways to look at your company's marketing and sales strategy. Hear some of the newest ways to win with social media, redefine your elevator pitch and transform your business.
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1:15PM - | How to Use an Index to Measure Page Testing SuccessThis session debunks the old adage, "select and test just one measure of success." Specific to online B2B marketing, it's not that simple - multiple touch points and long sales cycles mean "success" can't accurately be captured by just one metric. See how one marketer has overcome this challenge.
| Email Marketing: Tools and StrategiesEmail Marketing, the channel we all forget to invest is one of the biggest revenue generators in the history of online marketing. Learn online marketing best practices that drive optimal open rates, CTR and deliverability.
| Creating a User Experience that Converts Visitors Online and in MobileThrough leveraging data and technologies eBusiness organizations can create a compelling user experience. Learn how which techniques to use when in converting visitors in the online and mobile channels.
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2:15PM | Break | ||
2:25PM - | Ten Imperatives of the Marketing Revolution Marketers stand at the crossroads of irrelevance and investment due to new channels, ROI pressures & customers' needs for personal relationships with brands. This session will help you overcome these challenges and drive change.
| B2C SEO SmartsThis session reviews SEO strategies specific to B2C sites: e-commerce, lead generation and content publishing. Dive into what holds sites back, how to identify and go after low hanging fruit, optimizing non-html files, link building and more.
| Connecting the Dots: Integrating Emerging Channels into your Email ProgramLearn how to integrate social media and mobile into your Email Program in a way that supports your company goals and provides measurable success.
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3:25PM - | Search Engine Optimization - Beyond the Borders of Your WebsiteCreate an effective, evolved SEO strategy to maximize all your assets in the digital space via content distribution through multiple channels for success in the new Google as well as advanced SEO tactics that are cost effective and not just Google-centric.
| Using Data-Driven Decisions to Enhance Cross-Channel MarketingAs digital communication evolves so does the need to reassess how online and offline data work to achieve long-and-short-term goals. Hear tips and tactics on how to strategize and execute a cross-channel campaign.
| Building Social Communities with a Focus on PrivacyHow do you build a vibrant social community without compromising the trust of your audience? Learn how to acquire user data on a strictly opt-in basis and then engage effectively through enewsletters, Facebook, Twitter, and other online brand building communities.
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4:25PM - | Afternoon Keynote: Privacy, Trust, Mobile, Social, Local, and Emerging TrendsHear from local and National thought leaders on how emerging trends in Online Marketing are affecting campaign efforts and tips on how you can stay ahead of the curve directly from those setting the pace and making the news.
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5:30PM - | Local Association Cocktail HourIf the Online Marketing Summit (OMS) is known for anything beyond its education standards, it's how to have some fun. Join your marketing peers and OMS local partners as the sun sets for cocktails (beer and wine too). Guaranteed enjoyment or money back! | ||
Sponsors
*Subject to change.
