Minneapolis, MN

7:00AM-8:45AM

Social Media & Content Marketing Workshop and Breakfast (optional)

This in-depth, hands-on workshop will teach marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more.  Author and international speaker Joe Pulizzi will show you the real secret to social media success.  Attendees are eligible to earn credits with the Online Marketing Institute. For more details on this workshop, click here.

• Joe Pulizzi, founder, Junta42/Content Marketing Institute, and co-author, Get Content Get Customers

8:45AM- 9:00AM

Welcome to OMS and Expectations for the Day

• Aaron Kahlow, CEO, Online Marketing Connect

9:00AM - 9:50AM

Morning Keynote: Beyond Google:  SEO and the Social Web

Core to many search marketing strategies is "Fish where the fish are" and the fish are decidedly hanging out on Google.  YouTube, Gmail, Blogger.com and other online services from Google make its presence ubiquitous in the online marketing world.  Now imagine if your website disappeared from Google tomorrow.  What would that do to your marketing, your business? Google and search engines present a tremendous opportunity to attract new business, but it's important to diversify online marketing in a way that also benefits overall search marketing. For many companies, a relationship with customers is worth a lot more than a click, pageview or inbound link.
 
In this presentation you'll learn the value of diversification from the development of channels of distribution for optimized social content that is independent of, yet complimentary to search engines. Social SEO enables companies to realize search engine marketing benefits as well as long term, meaningful connections with a community of customers.

• Lee Odden, CEO, TopRank Online Marketing

10:00AM

Coffee Break

10:20AM - 11:20AM

Why Web Analytics Fail Marketers (And How to Stop Failing!)

Do you ever struggle to measure the effect of your online marketing investment? Do others in the organization find value in what you're reporting or is it just another report that gets ignored? This session will examine where you can go wrong in measuring your online campaigns and what to do to it. You will learn the must have basics as well as gain some practical advice on how to make your web measurements matter to the audience that needs to take action. 

• Adam Proehl, Managing Partner, NordicClick Interactive

Subscribers Rule Email Deliverability 

Learn why monitoring and responding to customer preferences for content, channel and frequency is the key to email deliverability and response.  This session will focus on how to achieve and maintain inbox delivery for your email marketing campaigns answering questions like what drives ISPs spam filters to how and why do ISPs measure recipient engagement?

• Chip House, VP Industry & Relationship Marketing, ExactTarget

11:30AM - 12:25PM

Demand & Lead Generation

Marketing is no longer campaign driven; it is a holistic practice that starts with generating demand, nurturing leads and increasing the number of sales-ready leads. Learn how to effectively use marketing automation as well as lead scoring and nurturing to a drive more qualified leads to your sales pipeline.

• Kim Albee, President, Genoo, LLC

Relevant Content is King - How to Improve Your Content's Relevance, and In-Turn, Your Marketing Results, Through Search and Social Data Mining 

By mining search and social data to understand content demand, content strategists, digital strategists, and brand strategists, as well as UX and PR professionals, can use these findings to improve the relevance of their communications, and there, measurably improve the results of their efforts.  See how this collected "customer intelligence" dramatically effects organization's communications.  

• Mike Corak, VP of Strategy, Tallwave

12:35PM - 1:20PM

Catered Lunch

1:30PM - 2:30PM

Advanced B2B Blogging

Blogging offers B2B marketers one of the easiest and most effective ways to drive substantial traffic, generate leads, increase search visibility, and leverage social media. Yet most B2B blogs miss substantial opportunities and have critical problems limiting success. In this advanced, how-to session we'll dive into benefits, strategies, tactics, optimization, promotion, and meaningful metrics of corporate blogging.  

• Galen De Young, Managing Director, Proteus B2B

The Ten Imperatives of the Marketing Revolution

Marketing is in the midst of a revolutionary change that has marketers standing at the crossroads of irrelevance and investment as the proliferation of new channels,pressure to deliver ROI in today's economy, and customers' growing appetite for personal relationships with brands means CMOs and marketing teams need to reinvent their roles and drive change.  This session will review Ten Imperatives that every marketer can embrace to help lead this change across their organizations.

• Craig Timmer, Director of Application Consulting, Aprimo

2:35PM - 2:50PM

Snack Break

3:00PM - 4:00PM

Integrated Inbound Marketing

For most marketers, marketing channels exist in silos.  This presentation will explain how you can get beyond those silos.  Through case studies and data you will learn how to optimize inbound marketing channels -- SEO, social media and blogging --combined with more traditional channels, to move your company's lead gen needle. The session will also touch on ways this type of integrated approach can affect your sales process. 

• Rick Burnes, Director of Inbound Marketing, HubSpot

Search Engine Marketing: Understand, Overcome, and Outperform your Competition    

This presentation, geared towards the intermediate to advanced e-commerce retailer focuses on generating maximum ROI in the paid search channel for highly competitive products.  Adjusting paid search bids based on monitoring your competitors' pricing and determining ROAS goals to the product level given profit-margin are amongst the topics covered. 

• Sean Roach, Director of Product Development, Rise Interactive

4:10PM - 5:00PM

Afternoon Keynote: Back to the Basics - Putting Technology in Its Place

Learn how to best utilize technology and tools to ensure that all your strategies and channels from Email to Search, Marketing Automation to Analytics and Content Marketing to Social are optimized and integrated into an over-arching plan of action. Hear industry leaders and technology professionals discuss online marketing technologies and the roads to success.

• Moderator:  Aaron Kahlow, CEO, Online Marketing Connect
• Gregg Stewart, President, 15miles
• Elizabeth Becklin, Web Strategy Manager, Cargill Animal Nutrition
• Connie Bensen, Director of Social Media & Community Strategy, Alterian

5:00PM - 6:30PM

Local Association Cocktail Hour

If OMS is known for anything beyond its education standards, it’s how to have some fun. Join your marketing peers and OMS local partners as the sun sets for cocktails (beer and wine too). Guaranteed enjoyment or money back!