Milwaukee, WI

7:00AM-8:45AM

Social Media & Content Marketing Workshop and Breakfast (optional)

This in-depth, hands-on workshop will teach marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more.  Author and international speaker Joe Pulizzi will show you the real secret to social media success.  Attendees are eligible to earn credits with the Online Marketing Institute. For more details on this workshop, click here.

• Joe Pulizzi, founder, Junta42/Content Marketing Institute, and co-author, Get Content Get Customers

8:45AM - 9:00AM

Welcome to OMS and Expectations for the Day

• Aaron Kahlow, CEO, Online Marketing Connect

9:05AM - 9:55AM

Morning Keynote: Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship

The holy grail for marketers is a 100% response rate for their campaigns. Well, the data shows unequivocally: response rates goes up dramatically when the communication feels are personalized or is endorsed by a friend. With hypertargeting, news feeds, and retweets, Facebook and Twitter give us the opportunity do both. Companies need to be where customers are, and with over 500 million members on Facebook and 50 million each on Twitter and LinkedIn, chances are high your customers and prospects are logging into social networks every day. Learn why Facebook is transforming the marketing discipline and see how to use social networks to transform your marketing funnel with increased leads, conversions, and word of mouth.

• Clara Shih, Author of The Facebook Era and CEO of Hearsay Labs 

10:00AM

Coffee Break

10:20AM - 11:15AM

How to Build Your Inbound Marketing Game Plan

Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies. 

• Paul Roetzer, President, PR 20/20

Common Local Search Pitfalls (and how to avoid them)

As local, mobile and social converge - online search is proving to be a driving force behind consumer purchase decisions.  Hear from 15miles proprietary research study on consumer behavior and learn what the common pitfalls of local search are and how to avoid them.

• Monica Ho, SVP, Marketing & Creative, 15miles

11:30AM - 12:25PM

Demand & Lead Generation

Marketing is no longer campaign driven; it is a holistic practice that starts with generating demand, nurturing leads and increasing the number of sales-ready leads. Learn how to effectively use marketing automation as well as lead scoring and nurturing to a drive more qualified leads to your sales pipeline.

• Kim Albee, President, Genoo, LLC

PR Tools that Drive SEO

PR pros leverage online tools to help boost the profiles of their organizations or their clients. Blogs, blog commentary, discussions, images, influencers, social media newsrooms - these are all new tools in a PR pro's arsenal. How do you prepare a strategy that selectively uses the right tools to your advantage?  

• Bill Finn, President & CEO, Finn Digital

12:35PM - 1:25PM

• Jeff Hayzlett, Best-Selling Author & Former CMO, Kodak

1:30PM - 2:25PM

Advanced B2B Blogging

Blogging offers B2B marketers one of the easiest and most effective ways to drive substantial traffic, generate leads, increase search visibility, and leverage social media. Yet most B2B blogs miss substantial opportunities and have critical problems limiting success. In this advanced, how-to session we'll dive into benefits, strategies, tactics, optimization, promotion, and meaningful metrics of corporate blogging.  

• Galen De Young, Managing Director, Proteus B2B

Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI

Think design is all about graphics and layout? Think again. Your best marketing messages won't mean a thing if your subscribers aren't reading them. And email and landing page design affects more than the appearance of your messages. It affects clicks, conversion, and overall ROI.

Find out how strategic thinking, planning, and purpose-driven decisions are the foundation of great design. This session will provide insights into how to improve your email and landing page designs to increase performance and produce better results.

• Chris Murray, ExactTarget

2:35PM

Break

3:00PM - 4:00PM

Why Web Analytics Fail Marketers (And How to Stop Failing!)

Do you ever struggle to measure the effect of your online marketing investment? Do others in the organization find value in what you're reporting or is it just another report that gets ignored? This session will examine where you can go wrong in measuring your online campaigns and what to do to it. You will learn the must have basics as well as gain some practical advice on how to make your web measurements matter to the audience that needs to take action. 

• Adam Proehl, Managing Partner, NordicClick Interactive

Content Marketing Best Practices-the Toolbox

Learn about 5 of the most practical hands-on tools that can be used to effectively deploy your own content marketing strategy.

• Joe Pulizzi, founder, Junta42/Content Marketing Institute, and co-author, Get Content Get Customers

4:10PM - 5:00PM

Afternoon Keynote: Back to the Basics - Putting Technology in Its Place

Learn how to best utilize technology and tools to ensure that all your strategies and channels from Email to Search, Marketing Automation to Analytics and Content Marketing to Social are optimized and integrated into an over-arching plan of action. Hear industry leaders and technology professionals discuss online marketing technologies and the roads to success.

• Moderator:  Aaron Kahlow, CEO, Online Marketing Connect
• Jeff Larche, Digital marketing and PR advisor, HarQen.com & Founder, Digital Solid
• Phil Gerbyshak, Founder, Make IT Great Institute
• Bill Finn, President & CEO, Finn Digital

5:00PM - 6:30PM

Local Association Cocktail Hour

If OMS is known for anything beyond its education standards, it's how to have some fun. Join your marketing peers and OMS local partners as the sun sets for cocktails (beer and wine too). Guaranteed enjoyment or money back!