Miami, FL

7:00AM - 8:45AM

Social Media & Content Marketing Workshop and Breakfast (optional)

This in-depth, hands-on workshop will teach online marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more.  Content and Social Media aficianado, Brad Kleinman will show you the real secret to social media success.  Attendees are eligible to earn credits with the Online Marketing Institute. Learn more about this social media workshop. 

• Brad Kleinman, President, eMarketing Techniques (@bradkleinman)

8:45AM - 9:00AM

Welcome to OMS and Expectations for the Day

• Aaron Kahlow, CEO, Online Marketing Connect (@aaronkahlow)

9:05AM - 10:00AM

Morning Keynote: Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship

The holy grail for marketers is a 100% response rate for their campaigns. Well, the data shows unequivocally: response rate goes up dramatically when the communication feels personalized or is endorsed by a friend. With hypertargeting, news feeds, and retweets, Facebook and Twitter give us the opportunity do both. Companies need to be where customers are, and with over 500 million members on Facebook and 50 million each on Twitter and LinkedIn, chances are high your customers and prospects are logging into social networks every day. Learn why Facebook is transforming the marketing discipline and see how to use social networks to transform your marketing funnel with increased leads, conversions, and word of mouth.

• Clara Shih, Author of The Facebook Era and CEO of Hearsay Labs (@clarashih) 

10:05AM

Coffee Break

10:20AM - 11:20AM

5 Ways to Rejuvenate Your Email Program

Your email program has been running for a while, what can you do to breathe new life into it in a systematic way? Hear 5 key areas that can help you deepen your relationship with your audience to reap greater dividends.  This session provides a roadmap to help you develop stronger connections with your audience by giving them what they need at the time when they need it the most.

• Paul Squitteri, Principal, iProfitInteractive

Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) by Caring about Customer Experience

Ecommerce optimization can seem like Alice's hallway: the more you try to get there, the more the goal eludes you. But putting customers first -- going beyond best practices and using empathy to optimize user experience -- can narrow the gap, resulting in few cart abandons, higher conversion rates, and even customer loyalty in a marketplace fraught with discount shoppers. Using real-world examples and data-driven insights, this session will address the seeming contradiction of achieving greater profits and higher conversion rates while delighting customers and creating a brand worth talking about.

• Kate O'Neill, CEO, [meta] marketer (@kateo)

11:30AM - 12:30PM

Integrated Inbound Marketing

For most marketers, marketing channels exist in silos.  This presentation will explain how you can get beyond those silos.  Through case studies and data you will learn how to optimize inbound marketing channels -- SEO, social media and blogging --combined with more traditional channels, to move your company's lead gen needle. The session will also touch on ways this type of integrated approach can affect your sales process. 

• Rick Burnes, Director of Inbound Marketing, HubSpot (@rickburnes)

From "Sorta" to Portable:  Five Actionable Steps to Embrace On-The-Go Customers Through Email, Mobile and Social

To create and maintain a conversation with today's mobile, hyper-social and connected customers, marketers develop a strategy to make their marketing portable.  Many organizations haven't started this transition, while others have just started the process of evolving programs from "sorta" to portable.  This session will provide five actionable steps for creating email, mobile and social programs that resonate with on-the-go audiences and feature case studies for clients at every stage of this transition to portability.

• Jeff Cunning, Product Marketing Manager, ExactTarget

12:35PM - 1:25PM

Lunch Keynote:  Decoding Customer Behavior Online

The ultimate measure of customer experience has been the face-to-face conversation. What do you do when your customer prefers being online?  This session provides insight into the nature of human behavior online drawing from scientific studies to help in your overall website optimization efforts.

• Patrick Bultema, CEO, CodeBaby (@pbultema)

1:30PM - 2:30PM

Case Study: Using Social Media and Lead Nurturing for Demand Generation

In this detailed case study, Marketo will share the specific programs and tactics they use to drive revenue, including how to use content and social media to generate leads, best practices for lead nurturing and lead scoring, and advanced techniques to measure and forecast marketing's impact on revenue.  No theory here, just practical, hands-on advice you can use immediately.

• Chris Russell, VP Marketing, Marketo (@marketo)

The Not So Pretty Side Of Enterprise Social Media - The Stories You Haven't Heard (Oh, and Some Successes Too!)

This online marketing session will focus on the 5 most common Social Media challenges faced by the world's most successful brands.  You will hear stories of social media failures, successes and of course actionable strategies you can apply to your social media programs today.

• Mike Lewis, VP of Marketing, Awareness Inc. (@bostonmike)

2:35PM

Break

3:00PM - 4:00PM

Making Social Media Make Money:  10 Ethical Strategies to Generate Revenue through Facebook, YouTube, Blogs, Information Marketing and Twitter

With over 500 Million people are engaged on Facebook, YouTube ranking at number 2 for search engines and new opportunities like FourSquare there are brand new money making opportunities everywhere.

This presentation will explain the difference between using Social Media to make friends, and applying the current best practices to improve the bottom line for your business and carve out a unique and memorable personal brand for you.

• Jay Berkowitz, CEO, www.TenGoldenRules.com (@jayberkowitz)

4:10PM - 5:00PM

Afternoon Keynote:  Privacy, Trust, Mobile, Social, Local, and Emerging Trends

Hear from local and National thought leaders on how emerging trends in Online Marketing are affecting campaign efforts and tips on how you can stay ahead of the curve directly from those setting the pace and making the news.

• Moderator: Aaron Kahlow, CEO, Online Marketing Connect (@aaronkahlow)
• David Levy, Director, Marketing and Business Development, Resolution Media
• Andrew Wetzler, President, MoreVisibility (@andrewwetzler)
• Craig Agranoff, craigagranoff.com (@lapp)
• Jeff Sass, Vice President, Marketing & Business Development, Chief Evangelist, Myxer Inc.

5:00PM - 6:30PM

Local Association Cocktail Hour

If the Online Marketing Summit (OMS) is known for anything beyond its education standards, it's how to have some fun. Join your marketing peers and OMS local partners as the sun sets for cocktails (beer and wine too). Guaranteed enjoyment or money back!

6:30PM - 8:30PM

Big Brands and Their Biggest Plans Yet!   Hosted by the South Florida Interactive Marketing Association

Get the inside scoop on how some of the world's biggest brands are driving success on the web. Join SFIMA as we put Big Brand Marketers in the hot seat with YOUR tough questions. This is your opportunity to understand how executives from JM Family, BankAtlantic and others leverage tens of millions of dollars for their online marketing budgets and what they have learned along the way.... >> Read more 

$39 for non-members and free to SFIMA members.  Register here