06/21/2010
Long Beach, CA
Hilton Long Beach
Local Partners
2010 Schedule*
| Time | B2B Case Studies & Best Practices | B2C Case Studies & Best Practices | Social Media Integration |
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7:00AM-8:20AM | Social Media & Content Marketing Workshop and Breakfast (optional)This in-depth, hands-on workshop will teach marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more. Author and international speaker Joe Pulizzi will show you the real secret to social media success. Attendees are eligible to earn credits with the Online Marketing Institute. For more details on this workshop, click here.
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8:30AM-9:15AM | Morning Keynote: Marketing in the Facebook Era: Preparing for a New Kind of Customer RelationshipThe holy grail for marketers is a 100% response rate for their campaigns. Well, the data shows unequivocally: response rates goes up dramatically when the communication feels are personalized or is endorsed by a friend. With hypertargeting, news feeds, and retweets, Facebook and Twitter give us the opportunity do both. Companies need to be where customers are, and with over 500 million members on Facebook and 50 million each on Twitter and LinkedIn, chances are high your customers and prospects are logging into social networks every day. Learn why Facebook is transforming the marketing discipline and see how to use social networks to transform your marketing funnel with increased leads, conversions, and word of mouth.
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9:20AM | Coffee Break | ||
9:40AM-10:25AM | Keynote: The Mirror Test: How To Breathe New Life Into Your BusinessIn this keynote you'll come face-to-face with new ways to look at your company's marketing and sales strategy. Hear some of the newest ways to win with social media, redefine your elevator pitch and transform your business.
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10:30AM-11:15AM | How to Get Links and Win the SEO Game in 2010Link building is a critical element for any SEO program. While there are many ways to obtain links, not all will result in having a positive impact on your SEO. In fact, some link building efforts can actually harm your rankings. Join Catfish for this unprecedented look into link building best practices for 2010.
| Case Study: How SEM Increased Direct Sales and Web Traffic in Crowded MarketFind out what happened when a company that sold primarily through a distribution network decided it wanted to increase its sales channels. In this how-to SEM case study you'll follow the steps that led to the company's 50% increases in web traffic and 35% increase in sales on organic search alone during the initial four months.
| How to use Social Media for Prospecting In a world of integrated marketing, there's one area that marketers tend to overlook in net new name acquisition: engagement. That's where the relationships fall down...no engagement early on. Hear how one marketer used social media outlets to cast a wider net into target accounts and increase the prospect:customer attendee ratio at events by 50%.
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11:20AM-12:05PM | Storytelling: New in Branded Content StrategyLearn how to build a better corporate storyline, and how to support it in multiple channels and media. This session will look at how digital marketing and branding control this extension of PR.
| Behavioral Targeting Across Online Advertising ChannelsBehavioral targeting and channel development are some of the two most revenue-focused topics in online advertising today. However, knowing how to target customers and on which channel can be challenging for any business. Learn how to improve in both areas while minimizing upfront expenses, doubling the reach of your online advertising and growing your customer base.
| Social Media for SEO and Link BuildingMost people find their products or services via search engine. And real-time search includes social media results. So how can you leverage the best of both worlds? Learn how to optimize your social profiles for search, which industry specific sites might be best utilized as a part of your social media campaign, and to use social media as a link building technique.
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12:10PM - 1:10PM | Lunch Keynote: Decoding Customer Behavior OnlineThe ultimate measure of customer experience has been the face-to-face conversation. What do you do when your customer prefers being online? This session provides insight into the nature of human behavior online drawing from scientific study to help in your overall website optimization efforts.
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1:15PM-2:00PM | Integrated Marketing Strategy Case StudiesIntegrated marketing encompasses both the ability to coordinate multiple channels and activities to drive a consistent brand and campaign message, as well as the ability to pull together data from multiple sources and manage your marketing as one coordinated operation. Hear two case studies showcasing integrated marketing at work filled with tips to streamline your own integration strategies.
| How Smart Marketers Use Email, Social, and Mobile Media to Engage Customers and Create Brand FansToday's hyper-social world means marketers must maximize every touch-point to "ignite" the conversation, create interest, and give people a reason to buy. Using case study examples see how marketers are using Email with Social Media, and Mobile to attract potential new customers, aid the product evaluation and buying process, and support the selling and customer retention efforts of retail partners and field sales managers.
| Seeding the Conversation: How to listen learn and respond with content that will spark a positive conversation.Once you have a good story and a content strategy, how do you get those stories picked up in the news, blogged about, bookmarked and shared by the right people across the social web? This discussion will encompass everything from Social Media Press Releases to Analytics of pickup and beyond.
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2:05PM - 2:50PM | Small Investment: Huge Payback- 7 Ways to Make Your Blog Drive LeadsWhile social media is an evergrowing landscape of new tools and tactics-your blog should remain at the epicenter of your content marketing strategies. This session will focus on ways you can leverage your blog for social content generating an overall success in your inbound marketing efforts.
| Reaching the Active Consumer through Experiential Online Media
Traditional media attempts to reach active consumers, but falls flat. The one-dimensional, non-interactive methods of television, radio, and print advertisements are prosaic approaches that do not inspire interaction, and thereby engagement, with your brand. This presentation will show how leading brands can connect with consumers online through social media, video, low cost incentive programs and messaging that resonates with their lifestyle.
| Connecting the Dots: Integrating Emerging Channels into your Email ProgramHaving trouble finding the right way to integrate social, mobile, and video into your email marketing effectively? Hear from eROI's Alex Williams on how to integrate these emerging channels into your Email Program in a way that supports your company goals and provides measurable success.
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2:55PM | Snack Break | ||
3:15PM - 4:00PM | Demand Generation Secret SauceLearn demand generation secrets in this detailed case study Innovative lead nurturing strategies, the latest lead scoring techniques, and the most critical metrics for measuring and forecasting the impact of demand generation on revenue will all be shared.
| Landing Page Optimization: What Your Web Analytics Don't Tell YouCall Analytics and Conversion Attribution or Assist keywords can be the difference between keeping a keyword or deleting it. While these keywords may not convert to an online sale they play a role in driving action. This session will help you make sure you're not throwing profit down the drain by removing keywords that drive calls or assist in a sale.
| How to Shape Communications Through Your Content With a clear focus on the user and inherent social value, leading brands now leverage content strategy above all else to shape corporate communications, engage audiences and achieve marketing goals. Learn the basics of this progressive approach and understand how familiar concepts and existing resources can be transformed into a campaign that gets results!
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4:05PM - 5:05PM | Afternoon Keynote: Back to the Basics - Putting Technology in Its PlaceLearn how to best utilize technology and tools to ensure that all your strategies and channels from Email to Search, Marketing Automation to Analytics and Content Marketing to Social are optimized and integrated into an over-arching plan of action. Hear industry leaders and technology professionals discuss online marketing technologies and the roads to success.
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5:15PM - 6:30PM | Local Association Cocktail HourIf OMS is known for anything beyond its education standards, it's how to have some fun. Join your marketing peers and OMS local partners as the sun sets for cocktails (beer and wine too). Guaranteed enjoyment or money back! | ||
Sponsors
*Subject to change.
