06/23/2010
Denver, CO
Denver Marriott City Center
Local Partners
2010 Schedule*
| Time | B2B Case Studies & Best Practices | B2C Case Studies & Best Practices | Social Media Integration |
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7:00AM-8:45AM | Social Media & Content Marketing Workshop and Breakfast (optional) This in-depth, hands-on workshop will teach marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more. Author and international speaker Joe Pulizzi will show you the real secret to social media success. Attendees are eligible to earn credits with the Online Marketing Institute. For more details on this workshop, click here.
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8:45AM-9:00AM | Welcome to OMS and Expectations for the Day
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9:00AM-9:50AM | Morning Keynote: When Twitter & Google Collide-Understanding Real-Time SearchThe Crossroads of Search and Social Media is what we now call Real Time Search. With Twitter being the New Poster Child and Google the 800lb Gorrilla, all marketers need to figure out how to leverage both individually as well as together. Search experts, Mike, Aaron and Rand will dive deep into this topic discussing the real impact on search results, social media engagement and where to focus your efforts
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10:00AM | Coffee Break | ||
10:20AM-11:20AM | The Power of "Who?How do you REALLY know whom you should be talking to? Hear tips and ideas on how you can reveal the triangle of marketing knowledge that identifies buyer personas and use cases, and create a road map that leads to the perfect targets for your brand.
| Convert Clicks into CustomersIf your website does not covert visitors into leads or sales, first page Google rankings will not generate revenue. This session will cover ways in which you can develop a website that effectively persuades your visitors to take action be it convincing visitors to click through to an affiliate marketing offer, driving free trial sign up, building an email list, or driving visitors to your retail store.
| Tweet, Meet and Gasp! Online/Offline Marketing Plays That Your Breath AwayARGs are making bleeding edge marketing news around the world. Leveraging social media platforms, banner ads, and video, with traditional media such as billboards, print, radio, and TV, and engagement marketing, including events, and tweet-ups, ARG integrated Marketing is one of the most effective marketing tools in our war chest. Learn step-by-step how to create your own.
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11:30AM-12:25PM | Facebook: Beyond FundamentalsWith announcements in late April 2010, Facebook changed the game again. Their "open graph" and "social plugins" extend the already rich feature set offered by this massively adopted platform. Learn how to leverage the power Facebook platform to add amazing social features to your website and online presence.
| Behavioral Targeting Across Online Advertising Channels Behavioral targeting and channel development are some of the two most revenue-focused topics in online advertising today. However, knowing how to target customers and on which channel can be challenging for any business. Learn how to improve in both areas while minimizing upfront expenses, doubling the reach of your online advertising and growing your customer base.
| Email Marketing: The Digital Glue of Social MediaEngagement is more important than ever. More marketers are using the social web and email marketing as channels to connect, start conversations, and build relationships. When working together, these channels can help build your community, create brand awareness, and drive sales.
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12:35PM | Lunch Keynote: Decoding Customer Behavior OnlineThe ultimate measure of customer experience has been the face-to-face conversation. What do you do when your customer prefers being online? This session provides insight into the nature of human behavior online drawing from scientific study to help in your overall website optimization efforts.
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1:30PM-2:25PM | Inbound Marketing Success: Orchestra Case Study Learn how Orchestra LLC used Inbound Marketing to grow their business in a crowded market and on a small budget. Brad Windecker, CEO of Orchestra, will show how his company used their company blog, in conjunction with online video, and supported by avid social networking to promote the business. This is a great session for smaller B2B companies with 2-10 employees wondering what kind of results they can expect from online marketing.
| Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROIThink design is all about graphics and layout? Think again. Your best marketing messages won't mean a thing if your subscribers aren't reading them. And email and landing page design affects more than the appearance of your messages. It affects clicks, conversion, and overall ROI. Find out how strategic thinking, planning, and purpose-driven decisions are the foundation of great design. This session will provide insights into how to improve your email and landing page designs to increase performance and produce better results.
| Mobile Marketing and Social Media: BFF for LifeAs more and more consumers 'go mobile,' it is not surprising to learn that they are embracing mobile social media more than ever. From Twitter to Facebook and FourSquare, the personal nature of the mobile phone is creating a population of potential customers that are constantly tapped into the social graph. This session will provide attendees simple tips and tricks for making the most of mobile social interaction.
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2:35PM | Break | ||
3:00PM-4:00PM | KPA Case Study: Lead Generation Overhaul Find out how one company completely turned its lead generation around by executing against 3 objectives: lead gen supporting sales goals, investment in growth with marketing processes and systems and investment in scalability with inbound marketing. When Patrick Timmermans joined KPA he found a sales team who effectively had to develop their own pipeline-1 year later he has 50% more contacts in his database and an increase in handraises of almost 2000%.
| Landing Page Optimization: What Your Web Analytics Don't Tell YouCall Analytics and Conversion Attribution or Assist keywords can be the difference between keeping a keyword or deleting it. While these keywords may not convert to an online sale they play a role in driving action. This session will help you make sure you're not throwing profit down the drain by removing keywords that drive calls or assist in a sale.
| Integrating Social Media for Communication & EngagementThis session examines social media best practices that help businesses foster strong relationships with their prospects and customers - from finding the right voice and matching messaging across multiple marketing channels to keeping a focus on the audience's needs and not on the company itself.
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4:10PM-5:00PM | Afternoon Keynote: Back to the Basics - Putting Technology in Its PlaceLearn how to best utilize technology and tools to ensure that all your strategies and channels from Email to Search, Marketing Automation to Analytics and Content Marketing to Social are optimized and integrated into an over-arching plan of action. Hear industry leaders and technology professionals discuss online marketing technologies and the roads to success.
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5:00PM - 6:30PM | Local Association Cocktail HourIf OMS is known for anything beyond its education standards, it's how to have some fun. Join your marketing peers and OMS local partners as the sun sets for cocktails (beer and wine too). Guaranteed enjoyment or money back! | ||
Sponsors
*Subject to change.
