Chicago, IL

7:00AM-8:45AM

Social Media & Content Marketing Workshop and Breakfast (optional)

This in-depth, hands-on workshop will teach marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more he real secret to social media success.  Attendees are eligible to earn credits with the Online Marketing Institute. For more details on this workshop, click here.

• Joe Pulizzi, founder, Junta42/Content Marketing Institute, and co-author, Get Content Get Customers
• Brad Kleinman, President, eMarketing Techniques
  

8:45AM-9:00AM

Welcome to OMS and Expectations for the Day

• Aaron Kahlow, CEO, Online Marketing Connect

9:00AM- 10:00AM

Morning Keynote: Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship

The holy grail for marketers is a 100% response rate for their campaigns. Well, the data shows unequivocally: response rates goes up dramatically when the communication feels are personalized or is endorsed by a friend. With hypertargeting, news feeds, and retweets, Facebook and Twitter give us the opportunity do both. Companies need to be where customers are, and with over 500 million members on Facebook and 50 million each on Twitter and LinkedIn, chances are high your customers and prospects are logging into social networks every day. Learn why Facebook is transforming the marketing discipline and see how to use social networks to transform your marketing funnel with increased leads, conversions, and word of mouth.

• Clara Shih, Author of The Facebook Era & CEO,Hearsay Labs 

10:05AM - 10:15AM

Coffee Break

10:20AM - 11:15AM

How to Build Your Inbound Marketing Game Plan

Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. Follow an eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies. 

• Paul Roetzer, President, PR 20/20

The Ten Imperatives of the Marketing Revolution

Marketing is in the midst of a revolutionary change that has marketers standing at the crossroads of irrelevance and investment as the proliferation of new channels, pressure to deliver ROI in today's economy, and customers' growing appetite for personal relationships with brands means CMOs and marketing teams need to reinvent their roles and drive change.  This session will review Ten Imperatives that every marketer can embrace to help lead this change across their organizations.

• Craig Timmer, Director of Application Consulting, Aprimo

How to use Social Media for Prospecting

In a world of integrated marketing, there's one area that marketers tend to overlook in net new name acquisition: engagement.  Hear how one marketer used social media outlets to cast a wider net into target accounts and increase the prospect:customer attendee ratio at events by 50%.

• Christelle Flahaux, Sr. Manager, Field Marketing Programs, Taleo

11:15AM - 12:10PM

Facebook:  Beyond Fundamentals

With announcements in late April 2010, Facebook changed the game again.  Their "open graph" and "social plugins" extend the already rich feature set offered by this massively adopted platform.  Learn how to leverage the power Facebook platform to add amazing social features to your website and online presence. 

• Mike Weisfeld, Director of Social Media, BusinessOnline

Reaching the Active Consumer through Experiential Online Media

Traditional media attempts to reach active consumers, but falls flat.  The one-dimensional, non-interactive methods of television, radio, and print advertisements are prosaic approaches that do not inspire interaction, and engagement with your brand.  Learn how leading brands connect with consumers online through social media, video, low cost incentive programs and messaging that resonates with their lifestyle.

• Kristin Carroll, Vice President, Active Network, Inc.

Extreme Measures: Web Site Performance and ROI

Learn how NorthShore University Healthsystem's marketing team used metrics from web site performance to make the case to their c-suite to open up the social media floodgates and the results that followed.

• Grant Gannon, Interactive Marketing Coordinator, NorthShore University HealthSystem
• Kelly Cutler, CEO, Marcel Media

12:15PM - 1:15PM

Lunch Keynote:  Customer Data and Channel Integration: Harnessing the Two Secrets to Your Future Success

This keynote focuses on innovative ways to combine new and well-established marketing tools and data to capture the attention, imagination and loyalty of customers. Drawing from real-life case-studies, Scott Jamieson will share leading-edge ways to lift key aspects of multi-channel marketing campaigns.

• Scott Jamieson, Sr. Strategist & General Manager, Thindata 1:1

1:20PM-2:15PM

Advanced B2B Blogging

Blogging offers B2B marketers one of the easiest and most effective ways to drive substantial traffic, generate leads, increase search visibility, and leverage social media.  In this advanced, how-to session dive into benefits, strategies, tactics, optimization, promotion, and meaningful metrics of corporate blogging.  

• Galen De Young, Managing Director, Proteus B2B

Deliverability engagement, reputation, and email marketing best practices:  Everything you need to know!               

Email Marketing, the channel we all forget to invest in; however, it is one of the biggest revenue generators in the history of online marketing. In this session, you will learn best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies that no one is talking about... until now.

• Al Iverson, Director, Privacy & Deliverability, ExactTarget

Integrating Social Media into the Marketing Mix: Lessons from GrubHub.com

This session will discuss how to best develop, manage, and measure your social media strategy effectively. Learn how GrubHub.com tripled their Facebook fans in less than four months, optimized their Twitter channel for customer service, and increased brand awareness in new markets with their social media strategy.       

• Casey Winters, Consumer Marketing Director, GrubHub.com
• Amy Le, Social Media Manager, GrubHub.com

2:20PM - 2:30PM

Break

2:35PM - 3:30PM

Demand & Lead Generation

Marketing is no longer campaign driven; it is a holistic practice that starts with generating demand, nurturing leads and increasing the number of sales-ready leads. Learn how to effectively use marketing automation as well as lead scoring and nurturing to a drive more qualified leads to your sales pipeline. 

• Kim Albee, President, Genoo, LLC

Decoding Customer Behavior Online

The ultimate measure of customer experience has been the face-to-face conversation. What do you do when your customer prefers being online?  This session provides insight into the nature of human behavior online drawing from scientific study to help in your overall website optimization efforts.

• Patrick Bultema, CEO, CodeBaby

Connecting the Dots: Integrating Emerging Channels into your Email Program

Having trouble finding the right way to integrate social, mobile, and video into your email marketing effectively? Hear from eROI's Alex Williams on how to integrate these emerging channels into your Email Program in a way that supports your company goals and provides measurable success.

• Alex Williams, Strategist, eROI

3:35PM - 4:30PM

Case Study: Using Social Media and Lead Nurturing for Demand Generation

In this detailed case study, Marketo will share the specific programs and tactics they use to drive revenue, including how to use content and social media to generate leads, best practices for lead nurturing and lead scoring, and advanced techniques to measure and forecast marketing's impact on revenue.  No theory here, just practical, hands-on advice you can use immediately.

• Jon Miller, VP Marketing, Marketo

Online Test, Target and Measurement

The pressure to deliver results and show ROI for all marketing spend is becoming further complicated by market pace changes economic climate, and the speed of market changes.  Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.

• Joseph Paulsen, Sr. Vice President, Marketing Analytics, Experian Marketing Services

Generating New Business Leads with Corporate Blogging

While looking for ways to increase Facebook fans and Twitter followers, companies may have overlooked the acquisition impact of corporate blogging. This session will discuss the powerful medium of business blogging, and how companies such as Expedia and hhgregg are leveraging this stragegy to generate content that acquires new business online as well as within social media. 

• Chris Baggott, CEO, Compendium

4:35PM - 5:25PM

Afternoon Keynote:  Privacy, Trust, Mobile, Social, Local, and Emerging Trends

Hear from local and National thought leaders on how emerging trends in Online Marketing are affecting campaign efforts and tips on how you can stay ahead of the curve directly from those setting the pace and making the news.

• Moderator:  Aaron Kahlow, CEO, Online Marketing Connect
• Tom Koletas, Madison Logic
• Jon Morris, CEO, Rise Interactive
• Jen Brady, CEO & President, Fred & Associates, Inc.
• Patrick Bultema, CEO, CodeBaby
• Marc Steinhart, Vice President, Business Development & Marketing, Resolution Media

5:30PM - 6:30PM

Local Association Cocktail Hour

If OMS is known for anything beyond its education standards, it's how to have some fun. Join your marketing peers and OMS local partners as the sun sets for cocktails (beer and wine too). Guaranteed enjoyment or money back!