Charlotte, NC

7:00AM - 8:45AM

Social Media & Content Marketing Workshop and Breakfast (optional)

This in-depth, hands-on workshop will teach online marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more.  Author and international speaker Joe Pulizzi will show you the real secret to social media success.  Attendees are eligible to earn credits with the Online Marketing Institute. Learn more about this social media workshop. 

• Joe Pulizzi, founder, Junta42/Content Marketing Institute, and co-author, Get Content Get Customers (@juntajoe)
• Brad Kleinman, President, eMarketing Techniques (@bradkleinman)

8:45AM - 9:00AM

Welcome to OMS and Expectations for the Day

• Aaron Kahlow, CEO, Online Marketing Connect (@aaronkahlow)

9:05AM - 10:00AM

• Jeff Hayzlett, Best-Selling Author & Former CMO, Kodak (@jeffreyhayzlett)

10:05AM

Coffee Break

10:20AM - 11:20AM

Search Engine Optimization - Beyond the Borders of Your Website

From real time search, web history, user personalization to local (and more), 2009 saw many changes in search engines.; The upside? SEO is more important than ever and there is now endless opportunity outside of the borders of your website. This online marketing seminar will walk you through best practices for an effective, evolved SEO strategy to maximize all your assets in this digital space.  You will learn the importance of content distribution through multiple channels for success in the new Google as well as advanced SEO tactics that are cost effective and not just geared towards Google.

• Fionn Downhill, CEO, Elixir Interactive (@fionnd)

Content Marketing Best Practices-the Toolbox

Learn about 10 of the most practical hands-on tools that can be used to effectively deploy your own content marketing strategy.

• Joe Pulizzi, founder, Junta42/Content Marketing Institute, and co-author, Get Content Get Customers (@juntajoe)
  

11:30AM - 12:30PM

Leveraging Online Conversations to Accelerate Prospect Consideration throughout the Buying Cycle

Learn how PGi, a leading conference and collaboration solutions provider, leverages online conversations to seamlessly identify a prospect's readiness to buy and tailor messaging and contact strategies to efficiently and effectively nurture the prospect throughout the buying cycle. 

• Jacqueline Yeaney, CMO, PGi
• Dave Bulger, Partner, EMA

How to use Online Marketing Technology to Improve Campaign Performance

This session will share practical suggestions for getting the most out of the available online marketing technologies including web analytics, ad exchange management and search marketing bid management.

• Dawn Deal, Online Marketing Manager, Lowes.com
• Jeff Campbell, VP, Account Director, Resolution Media. (@CJeffCampbell)

12:35PM

Catered Lunch

1:30PM - 2:30PM

Case Study: Using Social Media and Lead Nurturing for Demand Generation

Marketo shares the specific programs and tactics they used to drive revenue; content and social media use to generate leads, best practices for lead nurturing and lead scoring, and advanced techniques to measure and forecast marketing's impact on revenue.

• Chris Russell, VP Marketing, Marketo

How Smart Marketers Use Email, Social, and Mobile Media to Engage Customers and Create Brand Fans

Today's hyper-social world means marketers must maximize every touch-point to "ignite" the conversation, create interest, and give people a reason to buy.

 Using case study examples see how marketers are using Email with Social Media, and Mobile to attract potential new customers, aid the product evaluation and buying process, and support the selling and customer retention efforts of retail partners and field sales managers.

• Joel Book, Director of eEducation, ExactTarget (@JoelBook)

2:35PM

Break

3:00PM - 4:00PM

How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility

Content marketing and strategies greatly impact business search rankings. Whether you have staff or a PR agency dedicated to overseeing your content or not, this online marketing session will guide you on the right path, explaining what strategies and tactics work best and why.

• Kipp Bodnar, Inbound Marketing Manager, HubSpot (@kbodnar32)

Tweet, Meet and Gasp! Online/Offline Marketing Plays That Your Breath Away 

ARGs are making bleeding edge marketing news around the world. Leveraging social media platforms, banner ads, and video, with traditional media such as billboards, print, radio, and TV, and engagement marketing, including events, and tweet-ups, ARG integrated Marketing is one of the most effective marketing tools in our war chest. Learn step-by-step how to create your own online marketing strategies. 

• Gillian Muessig, President, SEOmoz, Inc. (@SEOmom)

4:10PM - 5:00PM

Afternoon Keynote:  Privacy, Trust, Mobile, Social, Local, and Emerging Trends

Hear from local and National thought leaders on how emerging trends in Online Marketing are affecting campaign efforts and tips on how you can stay ahead of the curve directly from those setting the pace and making the news.

• Moderator: Aaron Kahlow, CEO, Online Marketing Connect (@aaronkahlow)
• Klaus Werner, Managing Director, eCommerce at RED F Marketing
• Gillian Muessig, President, SEOmoz, Inc. (@SEOmom)
• Kyle Bumgardner, Director of Business Development, WebsiteBiz (@kbconnect)
• Cheri Hawkes, Online Marketing Manager, Belk, Inc.

5:00PM - 6:30PM

Local Association Cocktail Hour

If Online Marketing Summit (OMS) is known for anything beyond its online business education standards, it's how to have some fun. Join your marketing peers and OMS local partners as the sun sets for cocktails (beer and wine too). Guaranteed enjoyment or money back!