07/07/2010
Boston, MA
Courtyard Boston Downtown/Tremont
Local Partners
2010 Schedule*
| Time | Online Marketing Breakfast Workshops | |
|---|---|---|
7:00AM - 8:45AM | Social Media & Content Marketing Workshop and Breakfast (optional) This in-depth, hands-on workshop will teach marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more. Attendees are eligible to earn credits with the Online Marketing Institute.
| PPC Optimization: The Road to Recovery Workshop (optional) PPC management can be costly and overwhelming. Never have 95 characters seemed so simple, yet proven so challenging. In this intensive workshop, you will learn tips, tricks and processes to increase your ROI and make your PPC investments worth continuing. Learn more about this workshop.
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| Time | B2B Case Studies & Best Practices | B2C Case Studies & Best Practices | Social Media Integration |
|---|---|---|---|
8:45AM - 9:00AM | Welcome to OMS and Expectations for the Day
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9:05AM - 10:00AM | Morning Keynote: Marketing in the Facebook Era: Preparing for a New Kind of Customer RelationshipThe holy grail for marketers is a 100% response rate for their campaigns and the results are in: response rates go up dramatically when communication feels personalized or is endorsed by a friend. Learn why Facebook is transforming the marketing discipline and see how to use social networks to transform your marketing funnel with increased leads, conversions, and word of mouth.
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10:05AM | Coffee Break | ||
10:20AM-11:10AM | Case Study: Using Social Media and Lead Nurturing for Demand GenerationMarketo shares the specific programs and tactics they used to drive revenue; content and social media use to generate leads, best practices for lead nurturing and lead scoring, and advanced techniques to measure and forecast marketing's impact on revenue.
| How to Leverage Customer Data to Optimize Your Email CampaignThis session will outline an Email optimization framework to help marketers enhance the performance of their emails and email marketing programs. Marketers will hear how to conduct extensive analysis of customers' behaviors as well as leverage this data to form a strong foundation of all online (and offline) campaigns.
| "Let's Get Social & Why": How-to Use the Web for Social Campaigns How do you measure social media and buzz? What's a retweet worth, how much is gained by the "Share This" button? Hear answers to these questions and more.
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11:15AM-12:05PM | Inbound Marketing: Lead Generation at 60% Lower CostThousands of companies have proven that you can generate leads and drive sales at a 60% lower cost using inbound marketing to attract customers. Learn specific tips on using social media, SEO, blogging, lead nurturing, landing pages and analytics together as an inbound marketing strategy for radically better marketing.
| Going Mobile: 6 Lessons As mobile achieves a new status as a marketing and business tool, there are still major pitfalls to be avoided. Hear 6 lessons on the do's and don't's of planning and implementing a mobile channel, using messaging, mobile sites and applications.
| How Smart Marketers Use Email, Social, & Mobile to Engage Customers & Create FansSee how marketers are using Email, Social Media, and Mobile to attract potential new customers, aid the product evaluation and buying process, and support the selling and customer retention efforts of retail partners and field sales managers.
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12:10PM - 1:10PM | Lunch Keynote: Top 7 A/B Testing Case Studies: Inspirational Real-life Examples & Data73% of marketers don't test landing pages, lead gen forms, or ecommerce pages. You can improve your campaign conversion results by 20% or more fairly easily with a few simple tests. WhichTestWon publisher Anne Holland will reveal her current favorite testing case studies, including creative samples and results data. You'll get practical ideas you can implement immediately when you go back to your office.
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1:15PM-2:05PM | How to Use an Index to Measure Page Testing SuccessThis session debunks the old adage, "select and test just one measure of success." Specific to B2B marketing, it's not that simple - multiple touch points and long sales cycles mean "success" can't accurately be captured by just one metric. See how one marketer has overcome this challenge.
| Email Marketing: Tools and StrategiesEmail, the channel we forget to invest in is one of the biggest revenue generators in the history of online marketing. Learn best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies.
| Generating New Business Leads with Corporate BloggingBusiness blogging is often overlooked as fans and followers are tallied. Learn how companies tie their blogs to search engine results, helping them reach new customers at the critical moments when these prospects are online and searching for answers and solutions.
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2:10PM-3:00PM | The Ten Imperatives of the Marketing Revolution Marketing is in the midst of revolutionary change that has marketers standing at the crossroads of irrelevance and investment due to the proliferation of new channels, ROI pressures & customers' growing appetite for personal relationships with brands. This session will help you overcome these challenges and drive change.
| B2C SEO SmartsThis session reviews SEO specific to B2C sites: e-commerce, lead generation and content publishing. Speaker, Jessica Bowman will dive into what holds sites back, how to identify and go after low hanging fruit, optimizing non-html files, link building and more.
| Connecting the Dots: Integrating Emerging Channels into your Email ProgramLearn how to integrate social media and mobile into your Email Program in a way that supports your company goals and provides measurable success.
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3:05PM | Break | ||
3:20PM-4:10PM | Content Curation: The Missing Link of B2B Content MarketingB2B companies are increasingly investing in content marketing strategies by creating original content which is both time consuming and costly. Learn how to curate content and enables your brand to become industry thought leaders, nurture leads and boost lead generation efforts.
| Creating a User Experience that Converts Visitors Online and in MobileThrough levearging data and technologies eBusiness organizations can create a compelling user experience. Learn how which techniques to use when in converting visitors in the online and mobile channels.
| How Vistaprint Leverages Social Media to Help Micro Businesses Make an ImpressionLearn how Vistaprint uses contests, Facebook, Twitter & social sharing technologies to spread the word about their products and services, connect with consumers and drive measurable results.
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4:15PM - 5:00PM | Keynote: Social Media Reality Check: Proving the Value of Social Media In Practice.It's time to put an END to pontifications and prognostications and finally prioritize our social media efforts as a business and marketing tool. In this keynote you'll come face-to-face with new ways to look at your company's marketing and sales strategy as Aaron and Jeff discuss some of the newest ways to win with social media.
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5:00PM - 8:00PM | Cocktail Reception Sponsored by The Marketing Cloud If OMS is known for anything beyond its education standards, it's how to have some fun. Join your marketing peers and OMS local partners as the sun sets for cocktails (beer and wine too). Guaranteed enjoyment or money back! Plus, we're raffling off author-signed books of The Mirror Test and The Facebook Era. Beverages and books--a winning combination to end your OMS day. | ||
Sponsors
*Subject to change.
