Atlanta, GA

7:00AM-8:45AM

Social Media & Content Marketing Workshop and Breakfast (optional)

This in-depth, hands-on workshop will teach online marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more.  Author and international speaker Joe Pulizzi will show you the real secret to social media success.  Attendees are eligible to earn credits with the Online Marketing Institute. Learn more about this social media workshop. 

• Joe Pulizzi, founder, Junta42/Content Marketing Institute, and co-author, Get Content Get Customers
• Brad Kleinman, President, eMarketing Techniques
  

8:45AM - 9:00AM

Welcome to OMS and Expectations for the Day

• Aaron Kahlow, CEO, Online Marketing Connect

9:00AM - 9:55AM

Morning Keynote: Why Analytics Now?

Today - more than ever before - every marketer has the opportunity to use data to drive better business decisions and greater profits. In this keynote Dr. Feit will review surprising findings on e-consumer behavior, social media, user-generated content, and beyond that have been revealed by the data-driven research conducted by the Wharton Interactive Media Initiative. 

• Dr. Elea Feit, Research Director, Wharton Interactive Media Initiative

10:00AM

Coffee Break

10:20AM - 11:10AM

Search Engine Optimization - Beyond the Borders of Your Website

From real time search, web history, user personalization to local (and more), 2009 saw many changes in search engines.; The upside? SEO is more important than ever and there is now endless opportunity outside of the borders of your website. This online marketing seminar will walk you through best practices for an effective, evolved SEO strategy to maximize all your assets in this digital space.  You will learn the importance of content distribution through multiple channels for success in the new Google as well as advanced SEO tactics that are cost effective and not just geared towards Google.

• Fionn Downhill, CEO, Elixir Interactive

The Ten Imperatives of the Marketing Revolution

Marketing is in the midst of revolutionary change that has marketers standing at the crossroads of irrelevance and investment due to the proliferation of new channels, ROI pressures & customers' growing appetite for personal relationships with brands.  This session will help you overcome these challenges and drive change.

• Jeff Chamberlain VP, B2B Solutions Marketing, Aprimo

11:15AM - 12:05 PM

Leveraging Online Conversations to Accelerate Prospect Consideration throughout the Buying Cycle

Learn how PGi, a leading conference and collaboration solutions provider, leverages online conversations to seamlessly identify a prospect's readiness to buy and tailor messaging and contact strategies to efficiently and effectively nurture the prospect throughout the buying cycle.

• Dave Bulger, Partner EMA

The Not So Pretty Side Of Enterprise Social Media - The Stories You Haven't Heard (Oh, and Some Successes Too!)

This session will focus on the 5 most common Social Media challenges faced by the world's most successful brands.  You will hear stories of social media failures, successes and of course actionable strategies you can apply to your social media programs today.

• Mike Lewis, VP of Marketing, Awareness Inc.

12:10PM - 1:10PM

Catered Lunch

1:15PM - 2:05PM

Top 10 Usability Mistakes Not to Make

Often times, simple elements and usability principals are often overlooked or forgotten when creating a web design strategy or when going through a website redesign. This occurs because a website is not designed in a vacuum with one individual owning all aspects of the website.  This session offers insightful advice on the top 10 usability problems to avoid in 2010.

• Thanh Nguyen, Senior Usability Engineer, BusinessOnline

Fueling the Funnel through Customer Engagement

To succeed today, marketers need to understand how best to engage prospects and have a conversation with their customers.  In this online marketing seminar, Rob Wiley will show how innovative companies are using the strengths of email, social media, and mobile to move customers through the marketing funnel, from lead generation and customer acquisition to making a purchase and becoming a brand advocate.

• Rob Wiley, Manager, Product Marketing, ExactTarget

2:10PM - 3:00PM

Case Study: Using Social Media and Lead Nurturing for Demand Generation

In this detailed case study, Marketo will share the specific programs and tactics they use to drive revenue, including how to use content and social media to generate leads, best practices for lead nurturing and lead scoring, and advanced techniques to measure and forecast marketing's impact on revenue.  No theory here, just practical, hands-on advice you can use immediately.

• Chris Russell, VP Marketing, Marketo

Closing the Gap on ROI Measurement

Traditional reliance on impressions, click and direct conversions as metrics for success are insufficient for evaluating online media.  Measuring engagement and attributing credit are now "must-have" capabilities.  This session will provide actionable insights and methodologies into defining what to measure, how to measure, how to calculate value from online engagement and how to build a compelling ROI business case.

• Steve Latham, President, Spur Interactive

3:05PM

Break

3:20PM - 4:10PM

How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility

Content marketing and other online marketing strategies greatly impact business search rankings. Whether you have staff or a PR agency dedicated to overseeing your content or not, this session will guide you on the right path, explaining what strategies and tactics work best and why.

• Kipp Bodnar, Inbound Marketing Manager, HubSpot

7 Surefire Ways to Improve ROI for Your Email Program

Email marketing is the most cost efficient and measurable marketing platform yet ROI is often elusive for many digital marketers. Hear actionable ways to drive revenue, engage your subscribers, cut costs and build stronger relationships with your customers and prospects.  List growth, social integration, creative and metrics usage will also be addressed among other email essentials in an always changing email marketing world. 

• Simms Jenkins, CEO, BrightWave Marketing

4:15PM - 5:00PM

Afternoon Keynote:  Privacy, Trust, Mobile, Social, Local, and Emerging Trends

Hear from local and National thought leaders on how emerging trends in Online Marketing are affecting campaign efforts and tips on how you can stay ahead of the curve directly from those setting the pace and making the news.

• Moderator: Aaron Kahlow, CEO, Online Marketing Connect
• Gillian Muessig, President, SEOmoz, Inc.
• Ron Surfield, Sr. Director, eMarketing, Turner Broadcasting System
• Jane Kell, Manager, Web Analytics, Delta Air Lines
• Chris Boggs, Director, Search Engine Optimization, Rosetta

5:00PM - 6:30PM

Local Association Cocktail Hour

If the Online Marketing Summit (OMS) is known for anything beyond its education standards, it's how to have some fun. Join your marketing peers and OMS local partners as the sun sets for cocktails (beer and wine too). Guaranteed enjoyment or money back!