Washington, DC

8:00AM

Registration & Coffee

8:30AM

Morning Keynote: Get Busy Living or Get Busy Dying.

Your budget cut? Lose staff? Worried about your job? Join the club and get over it! The recession is so passé, so let’s focus on how industry leaders are starting to execute now, "one-upping" their peers, and proving to their boss/clients how to really do more with less in leveraging the most accountable, ROI driven medium in marketing.

9:25AM

Break

9:45AM

Planning & Strategy: Online Marketing in a Recession - Trends & Strategy

(One Credit - Online Marketing Certification)

What are some of the best online marketing strategies and tactics to deploy during these tough economic times. Learn industry wide statistics and trends, what marketers are doing to adjust to the ever changing media landscape and capture more with less.

“Integrating Online into your Local Marketing Strategy”

Members of the Interactive Advertising Bureau (IAB) Local Committee will give marketers valuable insight into the benefits and best practices in local interactive advertising, along with practical advice on implementing successful digital marketing campaigns. It will answer questions on essential digital marketing topics., including: Trends on interactive ad spending on the local level, Best practices in local interactive marketing, featuring case studies.

The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success

To succeed in today’s hyper-social, subscriber-centric landscape, you must maximize the value of every touchpoint. In this session, we’ll explore how leading companies are leveraging the unique strengths of Email, SMS & Voice Marketing to develop, engage, and retain customers.

Joel Book, Director of eMarketing Education, ExactTarget

10:55AM

The Three Keys to Social Media: Content Marketing, Listening, and Distribution

(One Credit - Online Marketing Certification)

Learn why consumer buying behavior has made social media a necessity, and what you must know and do BEFORE starting a social media strategy. Attendees will also learn why so many brands make mistakes in social media, and what brands are doing it right.

Joe Pulizzi, CEO, Junta42

ClickZ Special Panel: Online Advertising and Privacy Regulation- What it Means for Digital Marketers and How it Affects the Marketplace

We’ll discuss issues such as behavioral targeting, online privacy and disclosure in ad practices, recent regulatory measures and government involvement in the industry, and what marketers should expect in the coming year or two.

Moderator: Kate Kaye, Editor ClickZ

Panelists:

• Pablo Chavez, Senior Policy Counsel, Google
• Chuck Curran, Executive Director and General Counsel at Network Advertising Initiative
• Richard A. Quaresima, Bureau of Consumer Protections division of Privacy and Identity Protection, Federal Trade Commission

Recession Proof Email Marketing

Email marketing has proven itself as a cost-effective marketing vehicle, especially during a bruised economy when most marketer's budgets are being cut. In this session, we will discuss how the economy impacts your overall email marketing strategy and pitfalls to avoid to stay top of mind and relevant in your subscribers inbox.

DJ Waldow, Director of Best Practices & Deliverability, Bronto

12:00PM

Lunch Keynote: How to better understand your customers' online behavior and profit from it.

Steve Woods, Author, Digital Body Language

1:15PM

Search Engine Marketing

(One Credit - Online Marketing Certification)

Learn the tried and true best practices SEO, SEM, PPC and the analytics used to measure success. This session will take the sometimes wild and wooly world of Search and put it into plain simple terms with the case studies to prove the ROI potential for all of us if willing to do it right.

Kevin Lee, CEO Didit & Author of Truth about Pay Per Click Advertising

Social Media Fundamentals in the Mix

It’s all the buzz. But how do you get concrete business results with social media? Including a primer on blogs, forums, social networking and user generated content, learn how truly innovative organizations are successfully embracing Web 2.0 social media as part of their web marketing and content strategy. And hear how to create customer engagement and loyalty by empowering your online community to shape and influence your reputation.

Danielle Forquignon, Marketing Manager, OpenText

Designing Your Email Program From Online

Outreach to the Welcome Message: How search engines and your website play a role in results

Ryan Buchanan, CEO, eROI

2:25PM

Email Marketing Campaigns

(One Credit - Online Marketing Certification)

Email Essentials:  Optimizing Inbox Deliverability and Response

If an email message lands in the junk folder and no one sees it, does it count as “delivered?”  Clearly, no.  The foundation to every response optimization strategy is to first reach the inbox and render as intended.  Find out why commercial messages get blocked as spam, how to read data for good decision-making, how to make a business case for more email marketing resources, and get a bevy of ideas and resources  to increase response and revenue from this channel.

Stephanie Miller, Vice President, Strategic Services, Return Path

B2B Marketing Roadblocks and How 6 Marketers Overcame Them

It's a long road for a prospect to take between downloading a white paper and writing a check for your products or services. This presentation explains how each top brands like Ciena, EdgarOnline, USA Financial… overcame obstacles and boosted the bottom line to their marketing campaigns.

Scott Voigt, Vice President of Marketing, Silverpop

What's Working NOW in Email Marketing

Using real world examples of good email marketing to showcase ways attendees can increase their deliverability, open rates, click-through rates and (most importantly) conversions. I provide quantitative data on lifts in metrics where I have them, which drives home the effectiveness of the tactics I am recommending.

Jeanne Jennings, Email Marketing Consultant; Author of The Email Marketing Kit

3:30PM

Demand Generation Essentials

(One Credit - Online Marketing Certification)

Marketers will learn the key components of demand generation, including sales and marketing alignment, lead scoring, lead nurturing, multi-touch, multi-channel programs, and triggered campaigns.

Debbie Qaqish, Chief Revenue Officer, Pedowitz Group

Controlling the conversation about your company. Get over it. That train has left the station.

Kodak has been blogging for over 2-1/2 years and its presence on Facebook, YouTube, Flickr, and Twitter is rapidly expanding. What have our customers, fans, detractors , peeps, BFFs, followers, competitors, and friends learned from us and more importantly what have we learned from them.

Thomas J Hoehn, Director, Brand Communications and Convergence Media, Kodak

Marketing within Social Networks Isn’t Only For The Cool Kids Anymore

Launching campaigns within social media networks is standard practice today for most marketers. This session will focus on outlining the key strategies for entering the social media space, building critical mass and communicating with your friends and fans. A core component of this session will also cover the metrics for measuring widgets, social applications, Twitter efficacy and shared content.

Jodi McDermott, Director of Data Strategy, Clearspring Technologies

4:40PM

Big Brands, Big Plans Panel

This is the highlight of the day… join a  round-table panel comprised of  the world’s leading brands and practitioners and get the inside scoop on how leading brands are driving success through social media, SEO, websites, and testing, and how you can apply these principles to your own initiatives. 

• Paul Hyland, Executive Producer, edweek.org
• Rob Birgfeld, Director of Audience Development, Smartbrief
• Rebecca Lieb, VP North America, eConsultancy
• Enrique J. Gonzales, AARP, Web Analytics Manager
• Mark Drapeau, Associate Research Fellow, National Defense University
• Steven Ennen, Managing Director, Wharton Interactive Media Initiative

5:15PM

Happy Hour: Networking & Book Give Away

Have a Drink on OMS and get to know your fellow local marketing colleagues over a margarita, martini or cold beer.  This is always the most memorable part  of the event... so avoid the traffic and tell your spouse you’ll be home a little later tonight. Also, stick around for the Book Raffle.  

6:30PM

OMS Community Dinner

Special OMS Community dinner  party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer. Email: Aaron@OnlineMarketingConnect.com  for an invitation and details.