Seattle, WA

8:00AM

Registration & Coffee

8:30AM

Morning Keynote: Get Busy Living or Get Busy Dying.

Your budget cut? Lose staff? Worried about your job? Join the club and get over it! The recession is so passé, so let’s focus on how industry leaders are starting to execute now, "one-upping" their peers, and proving to their boss/clients how to really do more with less in leveraging the most accountable, ROI driven medium in marketing.

Aaron Kahlow, Founder & CEO,  Online Marketing Summit & Institute

9:25AM

Break

9:45AM

Planning & Strategy (SEO)

(One Credit - Online Marketing Certification)

How Analytics Data Drives SEO Strategy: Understand the most important metrics of the search cycle and then illustrate how that data drives ongoing optimization. The search cycle has five phases: Rankings -> Traffic -> Conversions -> Sales -> Repeat Customer. Each of these elements have key metrics that need to be measured and then acted upon in order to maximize optimization effort.

Ray "Catfish" Comstock, Senior SEO Director, BusinessOnline

Integrating Online into your Local Marketing Strategy

Members of the Interactive Advertising Bureau (IAB) Local Committee will give marketers valuable insight into the benefits and best practices in local interactive advertising, along with practical advice on implementing successful digital marketing campaigns. It will answer questions on essential digital marketing topics., including: Trends on interactive ad spending on the local level, Best practices in local interactive marketing, featuring case studies.

Brought to you by the Interactive Advertising Bureau local committee (IAB)

The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success

To succeed in today’s hyper-social, subscriber-centric landscape, you must maximize the value of every touchpoint. In this session, we’ll explore how leading companies are leveraging the unique strengths of Email, SMS & Voice Marketing to develop, engage, and retain customers.

Scott Roth, Director, Product Marketing, ExactTarget

10:55AM

Demand Generation Essentials

(One Credit - Online Marketing Certification)

Marketers will learn the key components of demand generation, including sales and marketing alignment, lead scoring, lead nurturing, multi-touch, multi-channel programs, and triggered campaigns.

Debbie Qaqish, Chief Revenue Officer, Pedowitz Group

Universal Search: How to Supercharge Your Organic Results

The Big Three search engines provide results that deliver searchers closer to what they seek. How have universal search results changed SERPs and searcher behavior? What opportunities does it provide for your website? Learn how to optimize your digital assets and why you must.

Anne F. Kennedy, Managing partner, Beyond Ink

Beauty and Brains: How to Maximize Your Email Creative Experience and Program Performance

Join the discussion on the newest innovations in email creative strategy. Learn about the intersection between email, social networking and video capabilities, get practical tips, and see real-world examples of how these tools pay off with increased engagement and higher performance.

• Learn about cutting-edge creative strategies that can position your program as an inbox forerunner!
• See case studies that show how these new capabilities have paid off for other brands.
• Get practical tools and walk away ready to take your program to the next level.

Lisa Harmon, Principal, SmithHarmon

12:00PM

Lunch Keynote: How to better understand your customers' online behavior and profit from it.

Steve Woods, Author, Digital Body Language

1:15PM

Social Media

(One Credit - Online Marketing Certification)

Managing Your Brand Via Social Media

Social media offers consumers unprecedented opportunities to share their voice. Your customers are talking about you (or your clients) online, influencing brand perception and affecting sales. What is your social media marketing strategy? How are you monitoring and engaging with constituents online? Kent Lewis, President of Anvil Media, will outline the fundamental tools and techniques involved in an effective social media marketing strategy. Learn best practices from real world examples and make an impact today.

Kent Lewis, CEO, Anvil Media

SEO 2.0

Search Engine Optimization is no task for the faint hearted, but like anything challenging, the rewards can be immense. Learn the tactics and new Web 2.0 best practices to taking your SEO efforts up a notch.  If you have a handle on SEO, then plan on coming here to learn a little something new you can use tomorrow.

Rand Fishkin, CEO, SEOMoz

Designing Your Email Program From Online Outreach to the Welcome Message

So often the basics are missed at creating an experience from the point of engagement of your email practices to the relationship building process. Come learn about how to properly set expectations, develop relationships, and onboard your new subscribers in order to maximize the efforts your online search, campaigns and programs deliver to your online marketing efforts. Learn from real world examples from leading consumer and business to business companies that are doing it right.

Alex Williams, Sales and Strategy, eROI

2:25PM

Search Marketing

(One Credit - Online Marketing Certification)

Learn the tried and true best practices in SEO, SEM, PPC and the analytics used to measure success. This session will take the sometimes wild and wooly world of Search and put it into plain simple terms with the case studies to prove the ROI potential for all of us if willing to do it right.

Abe Mezrich, Manager of Communications, Didit

Engagement 2.0: A New Mindset for Modern B2B Marketing

It's a long road for a prospect to take between downloading a white paper and writing a check for your products or services. This presentation explains how each top brands like Ciena, EdgarOnline, USA Financial… overcame obstacles and boosted the bottom line to their marketing campaigns.

Adam Needles, Director of Field Marketing, Silverpop

How to use Twitter to promote your brand.

At this point, most people have heard of Twitter, but many still don't know how to use it to promote their brand. We'll go through the best ways to use Twitter. Learn from Brad Nelson, the voice behind @Starbucks, one of the 5 most followed brands on Twitter.

Brad Nelson, Product Manager, Starbucks

3:30PM

Social Media Fundamentals in the Mix

It’s all the buzz.  But how do you get concrete business results with social media?  Including a primer on blogs, forums, social networking and user generated content, learn how truly innovative organizations are successfully embracing Web 2.0 social media as part of their web marketing and content strategy.  And hear how to create customer engagement and loyalty by empowering your online community to shape and influence your reputation.

Danielle Forquignon, Marketing Manager, OpenText

Twitter and Advanced Blog Strategies

"Blogging as a Search Marketing Tool" Learn how to leverage your blog and micro-blogging strategies to increase visibility through Google, Yahoo and MSN. There is no more powerful content tool to achieve rankings and ROI at a fraction of the expense in paid search.

Eric Anderson, VP of Emerging Media, Whitehorse

Integrating Email, Search, Social into the Entire Online Marketing Channel:

Here the world’s leading experts discuss how each major Online marketing domain drive one another and real world stories how to integrating leads to substantial lift in all marketing campaign efforts.

Moderator:

Steve Gehlen, Internet Strategy Forum

Panelists:

• Blake Cahill, Senior Vice President of Marketing, Visible Technologies
• Jason Gan, Cisco WebEx Sr. Programs Manager
• Ian Lurie, Chief Marketing Curmudgeon, Portent Interactive
• Anne Kennedy, Founder, Beyond Ink and Joblr.net

4:40PM

Big Brands, Big Plans Panel

This is the highlight of the day -- join a round-table panel comprised of  the world’s leading brands and practitioners and get the inside scoop on how leading brands are driving success through social media, SEO, websites, and testing, and how you can apply these principles to your own initiatives. 

• Natalie Crain, Digital Marketing Manager, REI
• Eric Peterson, CEO, Web Analytics De-Mystified
• Rand Fishkin, CEO, SEOMoz
• Derek Reisfield, Founder & Chairman of BBN Networks

5:15PM

Happy Hour: Networking & Book Give Away

Have a Drink on OMS and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the most memorable part  of the event -- so avoid the traffic and tell your spouse you’ll be home a little later tonight. Also, stick around for the Book Raffle.  

6:30PM

OMS Community Dinner

Special OMS Community dinner party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer. Email Aaron@OnlineMarketingConnect.com for an invitation and details.