San Francisco, CA

8:00AM

Registration & Coffee

8:30AM

Morning Keynote: Get Busy Living or Get Busy Dying.

Your budget cut? Lose staff? Worried about your job? Join the club and get over it! The recession is so passé, so let’s focus on how industry leaders are starting to execute now, "one-upping" their peers, and proving to their boss/clients how to really do more with less in leveraging the most accountable, ROI driven medium in marketing.

Aaron Kahlow, Founder & CEO,  Online Marketing Summit & Institute

9:25AM

Break

9:45AM

Planning & Strategy

(One Credit - Online Marketing Certification)

How Analytics Data Drives SEO Strategy: Understand the most important metrics of the search cycle and then illustrate how that data drives ongoing optimization. The search cycle has five phases: Rankings -> Traffic -> Conversions -> Sales -> Repeat Customer. Each of these elements have key metrics that need to be measured and then acted upon in order to maximize optimization effort.

Ray "Catfish" Comstock, Senior SEO Director, BusinessOnline

Avoiding the 7 Deadly Sins of Landing Page Design

Getting someone to your landing page is only half the battle. The effectiveness of your landing page directly impacts the profitability of your online marketing campaign.

Tim Ash, President & CEO, SiteTuners.com and Author of Landing Page Optimization

The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success

To succeed in today’s hyper-social, subscriber-centric landscape, you must maximize the value of every touchpoint. In this session, we’ll explore how leading companies are leveraging the unique strengths of Email, SMS & Voice Marketing to develop, engage, and retain customers.

Joel Book, Director of eMarketing Education, ExactTarget

10:55AM

Demand Generation Essentials

(One Credit - Online Marketing Certification)

Marketers will learn the key components of demand generation, including sales and marketing alignment, lead scoring, lead nurturing, multi-touch, multi-channel programs, and triggered campaigns.

Jeff Pedowitz, President and CEO, Pedowitz Group

Inside the Mind of an Analyst

If you're trying to explain the data or are trying to find actionable insights within the numbers, this session is for you. Join Jennifer as she takes you inside the mind of an analyst to empower you with the ability to wade through the reports to find valuable information. She will also answer your questions, using the strategy taught during this session.

Jennifer Veesenmeyer, VP of Analytics, Stratigent

Solutions to Interactive Marketing Challenges That You Can’t Live Without

Learn everything you need to know about recent industry-wide initiatives that are taking the complexity and operational challenges out of executing interactive marketing campaigns. Over the past two years, the IAB, the AAAA, and the ANA have worked together to release a number of game-changing solutions to a wide array of interactive media issues, including impression and click count measurement, billing discrepancies, syndicated research methodology reviews, format simplification, and many more.

Jeremy Fain, VP, IAB

12:00PM

Lunch Keynote: How to better understand your customers' online behavior and profit from it

Steve Woods, Author, Digital Body Language

1:15PM

How to Integrate Website Effectiveness, Search and Email for Double Digit ROI Improvements

(One Credit - Online Marketing Certification)

Learn strategies to improve conversion rates and maximize ROI by utilizing an integrated method of search marketing, email marketing, as well as landing page and website optimization.

Bill Leake, CEO, Apogee Search

Improving Search Marketing ROI During a Recession: Top 10 Insider Tips

Despite lengthening sales cycles, reduced budgets and staff cut-backs, the pressure on search marketers to keep quality leads flowing into the business remains stronger than ever. In this session, you’ll get the 10 top tips for optimizing your search marketing ROI during a recession.

David Stoller, Strategic Sales Director, Business.com

Designing Your Email Program From Online Outreach to the Welcome Message

So often the basics are missed at creating an experience from the point of engagement of your email practices to the relationship building process. Come learn about how to properly set expectations, develop relationships, and onboard your new subscribers in order to maximize the efforts your online search, campaigns and programs deliver to your online marketing efforts. Learn from real world examples from leading consumer and business to business companies that are doing it right.

Dylan Boyd, VP Sales and Strategy, eROI

2:25PM

Email Marketing Campaigns

(One Credit - Online Marketing Certification)

Email Essentials:  Optimizing Inbox Deliverability and Response

If an email message lands in the junk folder and no one sees it, does it count as “delivered?” Clearly, no. The foundation to every response optimization strategy is to first reach the inbox and render as intended.  Find out why commercial messages get blocked as spam, how to read data for good decision-making, how to make a business case for more email marketing resources, and get a bevy of ideas and resources  to increase response and revenue from this channel.

Stephanie Miller, Vice President, Strategic Services, Return Path

B2B Marketing Roadblocks and How 6 Marketers Overcame Them

It's a long road for a prospect to take between downloading a white paper and writing a check for your products or services. This presentation explains how each top brands like Ciena, EdgarOnline, USA Financial… overcame obstacles and boosted the bottom line to their marketing campaigns.

Loren McDonald, Vice President of Industry Relations, Silverpop

Find Your Advocates, Drive Tangible Returns with Customer Communities

When initiating and executing social marketing strategies, success resides in your ability to clearly define business objectives. The session will cover proven best practices to minimize risk and maximize ROI. And, provide you with real-world examples you can leverage for your own customer-centric programs.

Sanjay Dholakia, CMO, Lithium Technologies

3:30PM

Social Media Fundamentals in the Mix

It’s all the buzz.  But how do you get concrete business results with social media?  Including a primer on blogs, forums, social networking and user generated content, learn how truly innovative organizations are successfully embracing Web 2.0 social media as part of their web marketing and content strategy.  And hear how to create customer engagement and loyalty by empowering your online community to shape and influence your reputation.

Danielle Forquignon, Marketing Manager, OpenText

Social Media Killed the Branding Rock Star: 5 Ways Your Integrated Campaigns Must Evolve

The branding rock star has left the building, replaced by consumers taking over the brand conversation in social media venues. Learn 5 practical, cost-efficient ways to transform your brand relationships and your integrated marketing campaigns by harnessing the brand impact of social media.

Eric Anderson, VP of Emerging Media, White Horse

Chicken & The Egg: In a Web 2.0 World, Does Email Drive Social Media or Social Drive Email Marketing?

Here the email marketing and Social Media experts talk about the push-pull mechanisms that drive real Social Media success.

• Laurie Beasley, Beasley Direct Marketing, Inc
• Jason Gan ,Cisco WebEx Sr. Programs Manager
• Christelle Flahaux, Global Field Marketing, Ariba
• Michael Kelly, Director of Business Development, ClickMail Marketing
• Dan Forootan, President & CEO, StreamSend

4:40PM

Big Brands, Big Plans Panel

This is the highlight of the day -- join a round-table panel comprised of  the world’s leading brands and practitioners and get the inside scoop on how leading brands are driving success through social media, SEO, websites, and testing, and how you can apply these principles to your own initiatives. 

• Laura Lippay, Director of Technical Marketing, Yahoo!
• Matthew DiPietro, Federated Media
• Derek Reisfield, Founder & Chairman of BBN Networks
• Chris Heuer, Chief Creative Catalyst, AdHocnium and Founder, Social Media Club
• Richard Zwicky, Founder & President, Enquisite
• Sandra Ponce de Leon, Director of Marketing, BuzzLogic

5:15PM

Happy Hour: Networking & Book Give Away

Have a Drink on OMS and get to know your fellow local marketing colleagues over a margarita, martini or cold beer.  This is always the most memorable part  of the event -- so avoid the traffic and tell your spouse you’ll be home a little later tonight. Also, stick around for the Book Raffle.

6:30PM

OMS Community Dinner

Special OMS Community dinner  party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer. Email Aaron@OnlineMarketingConnect.com for an invitation and details.