New York, NY

8:00AM

Registration & Coffee

8:30AM

Morning Keynote: Get Busy Living or Get Busy Dying.

Your budget cut? Lose staff? Worried about your job? Join the club and get over it! The recession is so passé, so let’s focus on how industry leaders are starting to execute now, "one-upping" their peers, and proving to their boss/clients how to really do more with less in leveraging the most accountable, ROI driven medium in marketing.

9:25AM

9:45AM

Planning & Strategy

(One Credit - Online Marketing Certification)

Is Your Company Social?

What’s expected of your website? Every good endeavor starts with a well planned strategy. Online Marketing is no different. Learn how the underlying philosophy and principles that drive EVERY successful online marketing campaign and website build out. Here, step by step planning methodologies and sample road maps will show all of us the way to Online Success and how to plan for your audience’s arrival, including leveraging social media to boost engagement.

Michael Weisfeld, Sr. Online Marketing Strategist, BusinessOnline

Integrated Strategies that Raise the Bar

It’s no longer acceptable to have disparate brand, direct, online marketing strategies. They must all be unified and have shared objectives. Learn how to unify your stakeholders, integrate your strategy and come out with one cohesive plan of attack that will ensure every marketing endeavor is supported by the other major disciplines.

Curt Villars, Senior Director, Decision Sciences, Experian

The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success

To succeed in today’s hyper-social, subscriber-centric landscape, you must maximize the value of every touchpoint. In this session, we’ll explore how leading companies are leveraging the unique strengths of Email, SMS & Voice Marketing to develop, engage, and retain customers.

Joel Book, Director of eMarketing Education, ExactTarget

10:55AM

Demand Generation Essentials

(One Credit - Online Marketing Certification)

Marketers will learn the key components of demand generation, including sales and marketing alignment, lead scoring, lead nurturing, multi-touch, multi-channel programs, and triggered campaigns.

Jeff Pedowitz, President and CEO, Pedowitz Group

Click Z Special Session: Always Be Testing: The Importance of Building a Culture of Optimization

Learn the best practices of testing and web site optimization then prod and provoke world's leading online publishers to their secrets to success for their own web site optimization.

• Presenter & Moderator: Bryan Eisenberg, CEO, Future Now
• Panelist: Anna Maria Virzi, Executive Editor, ClickZ
• Michael Rasmussen, Director of Performance Marketing, TechWeb
• Ingrid Sanders, General Manager, Online Advertising, Active Network (Active.com)
• Richard Zwicky, Founder & President, Enquisite
• Rebecca Lieb, VP North America, eConsultancy

Recession Proof Email Marketing

Email marketing has proven itself as a cost-effective marketing vehicle, especially during a bruised economy when most marketer's budgets are being cut. In this session, we will discuss how the economy impacts your overall email marketing strategy and pitfalls to avoid to stay top of mind and relevant in your subscribers inbox.

Sally Lowery, Director of Lead Acquisition. Bronto

12:00PM

Lunch Keynote: “How to better understand your customers' online behavior and profit from it.”

Steve Woods, Author, Digital Body Language

1:15PM

Search Engine Marketing

(One Credit - Online Marketing Certification)

Learn the tried and true best practices SEO, SEM, PPC and the analytics used to measure success.  This session will take the sometimes wild and wooly world of Search and put it into plain simple terms with the case studies to prove the ROI potential for all of us if willing to do it right.

Kevin Lee, CEO Didit & Author of Truth about Pay Per Click Advertising

Improving Search Marketing ROI During a Recession: Top 10 Insider Tips

Despite lengthening sales cycles, reduced budgets and staff cut-backs, the pressure on search marketers to keep quality leads flowing into the business remains stronger than ever. In this session, you’ll get the 10 top tips for optimizing your search marketing ROI during a recession.

Dawn Briggs, Director of East Coast Sales, Business.com

Designing Your Email Program From Online Outreach to the Welcome Message: How search engines and your website play a role in results

• Dylan Boyd, eROI
• Chris Masagatani, eROI

2:25PM

Email Marketing Campaigns

One Credit - Online Marketing Certification

Email Essentials:  Optimizing Inbox Deliverability and Response

If an email message lands in the junk folder and no one sees it, does it count as “delivered?”  Clearly, no.  The foundation to every response optimization strategy is to first reach the inbox and render as intended.  Find out why commercial messages get blocked as spam, how to read data for good decision-making, how to make a business case for more email marketing resources, and get a bevy of ideas and resources  to increase response and revenue from this channel.

Stephanie Miller, Vice President, Strategic Services, Return Path

B2B Marketing Roadblocks and How 6 Marketers Overcame Them

It's a long road for a prospect to take between downloading a white paper and writing a check for your products or services. This presentation explains how each top brands like Ciena, EdgarOnline, USA Financial… overcame obstacles and boosted the bottom line to their marketing campaigns.

Loren McDonald, Vice President of Industry Relations, Silverpop

Optimizing the Marketing Response from Email to Analytics - What’s working now that the economy has changed

Creating a Compelling Business Case: It’s no longer enough to simply assert that online marketing is accountable or ROI driven – the budget keepers are looking for specifics they can understand. 

Chirs Charyk, Partner, MarketingNPV

3:30PM

Social Media Fundamentals in the Mix

It’s all the buzz. But how do you get concrete business results with social media? Including a primer on blogs, forums, social networking and user generated content, learn how truly innovative organizations are successfully embracing Web 2.0 social media as part of their web marketing and content strategy. And hear how to create customer engagement and loyalty by empowering your online community to shape and influence your reputation.

Danielle Forquignon, Marketing Manager, OpenText

Twitter and Advanced Blog Strategies

"Blogging as a Search Marketing Tool" Learn how to leverage your blog and micro-blogging strategies to increase visibility through Google, Yahoo and MSN.  There is no more powerful content tool to achieve rankings and ROI at a fraction of the expense in paid search.

Chris Baggott, Co-Founder & CEO, Compendium Blogware

Social Media Killed the Branding Rock Star: 5 Ways Your Integrated Campaigns Must Evolve

The branding rock star has left the building, replaced by consumers taking over the brand conversation in social media venues. Learn 5 practical, cost-efficient ways to transform your brand relationships and your integrated marketing campaigns by harnessing the brand impact of social media.

Eric Anderson, VP of Emerging Media, White Horse

4:40PM

Big Brands, Big Plans Panel

This is the highlight of the day -- join a round-table panel comprised of the world’s leading brands and practitioners and get the inside scoop on how leading brands are driving success through social media, SEO, websites, and testing, and how you can apply these principles to your own initiatives. 

• Derek Reisfield, Founder & Chairman of BBN Networks
• Dennis R. Mortensen, Director of Data Insights, Yahoo!
• Don Steele, MTV Networks
• Leslie Reiser, Program Director, Interactive Mktg, General Business
• Jeremy Fain, VP, IAB

5:15PM

Happy Hour: Networking & Book Give Away

Have a Drink on OMS and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the most memorable part  of the event -- so avoid the traffic and tell your spouse you’ll be home a little later tonight. Also, stick around for the Book Raffle.  

6:30PM

OMS Community Dinner

Special OMS Community dinner party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer.

Email Aaron@OnlineMarketingConnect.com for an invitation and details.