Minneapolis, Minnesota

8:00AM

Registration & Coffee

8:30AM

Morning Keynote: Get Busy Living or Get Busy Dying.

Your budget cut? Lose staff? Worried about your job? Join the club and get over it! The recession is so passé, so let’s focus on how industry leaders are starting to execute now, "one-upping" their peers, and proving to their boss/clients how to really do more with less in leveraging the most accountable, ROI driven medium in marketing.

Aaron Kahlow, Founder & CEO,  Online Marketing Summit & Institute

9:25AM

Break

9:45AM

Planning & Strategy (SEO)

(One Credit - Online Marketing Certification)

How Analytics Data Drives SEO Strategy: Understand the most important metrics of the search cycle and then illustrate how that data drives ongoing optimization. The search cycle has five phases: Rankings -> Traffic -> Conversions -> Sales -> Repeat Customer. Each of these elements has key metrics that need to be measured and then acted upon in order to maximize optimization effort.

Ray "Catfish" Comstock, Senior SEO Director, BusinessOnline

Integrating Online into your Local Marketing Strategy

Members of the Interactive Advertising Bureau (IAB) Local Committee will give marketers valuable insight into the benefits and best practices in local interactive advertising, along with practical advice on implementing successful digital marketing campaigns. It will answer questions on essential digital marketing topics, including: Trends on interactive ad spending on the local level, Best practices in local interactive marketing, featuring case studies.

Brought to you by the Interactive Advertising Bureau local committee (IAB)

The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success

To succeed in today’s hyper-social, subscriber-centric landscape, you must maximize the value of every touch point. In this session, we’ll explore how leading companies are leveraging the unique strengths of Email, SMS & Voice Marketing to develop, engage, and retain customers.

Scott Roth, Director, Product Marketing, ExactTarget

10:55AM

Demand Generation Essentials

(One Credit - Online Marketing Certification)

Marketers will learn the key components of demand generation, including sales and marketing alignment, lead scoring, lead nurturing, multi-touch, multi-channel programs, and triggered campaigns.

Debbie Qaqish, Chief Revenue Officer, Pedowitz Group

Inside the Mind of an Analyst

If you’re trying to explain the data or are trying to find actionable insights within the numbers, this session is for you. Join Bill as he takes you inside the mind of an analyst to empower you with the ability to wade through the reports to find valuable information. He will also answer your questions, using the strategy taught during this session.

Bill Bruno, Principal, Stratigent

Designing Your Email Program From Online Outreach to the Welcome Message

Come learn about how to properly set expectations, develop relationships, and onboard your new subscribers in order to maximize the efforts your online search, campaigns and programs deliver to your online marketing efforts.

Alex Williams, Sales and Strategy, eROI

12:00PM

Lunch Keynote

1:15PM

Search Engine Marketing

(One Credit - Online Marketing Certification)

Learn the tried and true best practices SEO, SEM, PPC and the analytics used to measure success.  This session will take the sometimes wild and wooly world of Search and put it into plain simple terms with the case studies to prove the ROI potential for all of us if willing to do it right.

Kevin Lee, CEO Didit & Author of Truth about Pay Per Click Advertising

Social Media ROI

Learn about the impact social media can have for your brand, as well as the measurements you can use to define success.

Caitlin McCabe, Director of Strategic Services, Sway Inc.

Extending your contextual targeting campaigns

In many campaigns, contextual targeting (both text and display based) is overlooked or devalued. The truth is contextual targeting can significantly increase the scale of direct response campaigns, and provide valuable insight in brand message testing and expansion.

John Grudnowski, Managing Partner, FRWD

2:25PM

Email Marketing Campaigns

(One Credit - Online Marketing Certification)

Building a business case for email marketing may seem a little drab in these days of sexy social media campaigns and rich media. But, email is THE essential building block and connector of all marketing efforts, so get real and get results by learning the "essentials" of a good email marketing program.

Joe Colopy, CEO, Bronto

B2B Marketing Roadblocks and How 6 Marketers Overcame Them

It's a long road for a prospect to take between downloading a white paper and writing a check for your products or services. This presentation explains how each top brands like Ciena, EdgarOnline, USA Financial… overcame obstacles and boosted the bottom line to their marketing campaigns.

Sarah Lander, Product Marketing Manager, Silverpop

SEO 2.0: How to Optimize your site in a Web 2.0 World

Ray, "Catfish", Comstock, Senior SEO Director, BusinessOnline

3:30PM

Social Media Fundamentals in the Mix

It’s all the buzz.  But how do you get concrete business results with social media?  Including a primer on blogs, forums, social networking and user generated content, learn how truly innovative organizations are successfully embracing Web 2.0 social media as part of their web marketing and content strategy.  And hear how to create customer engagement and loyalty by empowering your online community to shape and influence your reputation.

Sultan Ghatani, Social Media Engagement Manager, OpenText

Twitter and Advanced Blog Strategies

The Social Media Road Map: Many companies are jumping off the cliff of Social Media, while others fear directly engaging customers. Learn how to strategically align your marketing objectives with long-term social media strategies that work.

Lee Odden, CEO, TopRank Online Marketing

Top Rated Session Repeat!

The top rated morning session will get repeated for all those who missed it.

*Stay tuned for announcement at lunch

4:40PM

Big Brands, Big Plans Panel

This is the highlight of the day -- join a  round-table panel comprised of  the world’s leading brands and practitioners and get the inside scoop on how leading brands are driving success through social media, SEO, websites, and testing, and how you can apply these principles to your own initiatives. 

• Aaron Kahlow, Founder & CEO,  Online Marketing Summit & Institute
• Kevin G. Espinosa, eBusiness Platform Manager, Caterpillar Inc.
• Lee Odden, CEO, TopRank Online Marketing
• Keith Dieruf, Manager, Online Marketing, Ameriprise Financial
• Matt McGowan, Vice President of Marketing and Publisher, ClickZ

5:15PM

Happy Hour: Networking & Book Give Away

Have a Drink on OMS and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the most memorable part  of the event -- so avoid the traffic and tell your spouse you’ll be home a little later tonight. Also, stick around for the Book Raffle.

6:30PM

OMS Community Dinner

Special OMS Community dinner party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer. Email: Aaron@OnlineMarketingConnect.com for an invitation and details.