Long Beach, CA

8:00AM

Registration & Coffee

8:30AM

Morning Keynote: Get Busy Living or Get Busy Dying.

Your budget cut? Lose staff? Worried about your job? Join the club and get over it! The recession is so passé, so let’s focus on how industry leaders are starting to execute now, "one-upping" their peers, and proving to their boss/clients how to really do more with less in leveraging the most accountable, ROI driven medium in marketing.

Aaron Kahlow, Founder & CEO,  Online Marketing Summit & Institute

9:25AM

Break

9:45AM

Planning & Strategy (SEO)

(One Credit - Online Marketing Certification)

How Analytics Data Drives SEO Strategy: Understand the most important metrics of the search cycle and then illustrate how that data drives ongoing optimization. The search cycle has five phases: Rankings -> Traffic -> Conversions -> Sales -> Repeat Customer. Each of these elements have key metrics that need to be measured and then acted upon in order to maximize optimization effort.

Ray, "Catfish", Comstock, Senior SEO Director, BusinessOnline

Integrating Online into your Local Marketing Strategy

Members of the Interactive Advertising Bureau (IAB) Local Committee will give marketers valuable insight into the benefits and best practices in local interactive advertising, along with practical advice on implementing successful digital marketing campaigns. It will answer questions on essential digital marketing topics., including: Trends on interactive ad spending on the local level, Best practices in local interactive marketing, featuring case studies.

Brought to you by the Interactive Advertising Bureau local committee (IAB)

The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success

To succeed in today’s hyper-social, subscriber-centric landscape, you must maximize the value of every touchpoint. In this session, we’ll explore how leading companies are leveraging the unique strengths of Email, SMS & Voice Marketing to develop, engage, and retain customers.

Joel Book, Director of eMarketing Education, ExactTarget

10:55AM

Demand Generation Essentials

One Credit - Online Marketing Certification

Marketers will learn the key components of demand generation, including sales and marketing alignment, lead scoring, lead nurturing, multi-touch, multi-channel programs, and triggered campaigns.

Debbie Qaqish, Chief Revenue Officer, Pedowitz Group

Integrating Offline Marketing Strategies Into the Digital World

Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.

Jan Jindra, Experian

Hitting The Target: A Simple But Sucessful Approach To Market A Small Business On The Web

A real world case study discovering what works and what doesn't for a Long Beach, CA business that uses the web exclusively to market their services. The effectiveness of branding, print advertising, email marketing, social media, and search engine marketing are all discussed to optimize the small business marketing experience.

Patrick Neeman, CEO, Usability Counts

12:00PM

Lunch Keynote: How to better understand your customers' online behavior and profit from it.

Steve Woods, Author, Digital Body Language

1:15PM

Avoiding the 7 Deadly Sins of Landing Page Design

Getting someone to your landing page is only half the battle. The effectiveness of your landing page directly impacts the profitability of your online marketing campaign.

Tim Ash, President & CEO, SiteTuners.com and Author of Landing Page Optimization

Improving Search Marketing ROI During a Recession: Top 10 Insider Tips

Despite lengthening sales cycles, reduced budgets and staff cut-backs, the pressure on search marketers to keep quality leads flowing into the business remains stronger than ever. In this session, you’ll get the 10 top tips for optimizing your search marketing ROI during a recession.

Ben Hanna, VP of Marketing, Business.com

Recession Proof - Online Marketing Strategies for a Recession:

What are some of the best online marketing strategies and tactics to deploy during these tough economic times. Learn industry wide statistics and trends, what marketers are doing to adjust to the ever changing media landscape and capture more with less.

Thad Kahlow, CEO, BusinessOnLine

2:25PM

Email Marketing Campaigns

(One Credit - Online Marketing Certification)

Email Essentials:  Optimizing Inbox Deliverability and Response

If an email message lands in the junk folder and no one sees it, does it count as “delivered?” Clearly, no.  The foundation to every response optimization strategy is to first reach the inbox and render as intended.  Find out why commercial messages get blocked as spam, how to read data for good decision-making, how to make a business case for more email marketing resources, and get a bevy of ideas and resources  to increase response and revenue from this channel.

Stephanie Miller, Vice President, Strategic Services, Return Path

B2B Marketing Roadblocks and How 6 Marketers Overcame Them

It's a long road for a prospect to take between downloading a white paper and writing a check for your products or services. This presentation explains how each top brands like Ciena, EdgarOnline, USA Financial… overcame obstacles and boosted the bottom line to their marketing campaigns.

Eric Stablow, Principal Consultant, Silverpop

Search Engine Marketing Strategy
Learn the tried and true best practices SEO, SEM, PPC and the analytics used to measure success. This session will take the sometimes wild and wooly world of Search and put it into plain simple terms with the case studies to prove the ROI potential for all of us if willing to do it right.

Fionn Downhill, CEO, Elixir Interactive

3:30PM

Social Media Fundamentals in the Mix

It’s all the buzz. But how do you get concrete business results with social media? Including a primer on blogs, forums, social networking and user generated content, learn how truly innovative organizations are successfully embracing Web 2.0 social media as part of their web marketing and content strategy. And hear how to create customer engagement and loyalty by empowering your online community to shape and influence your reputation.

Srikant Sharma, Director of Marketing, OpenText

Twitter and Advanced Blog Strategies

Learn how to leverage your blog and micro-blogging strategies to increase visibility through Google, Yahoo and MSN.  There is no more powerful content tool to achieve rankings and ROI at a fraction of the expense in paid search.

Dan Ziman, Director of Marketing, Lithium

Digital PR: Content Strategy Meets New Media Relations

Public relations has never been so “public” before – with social media driving the blurring between community relations and marketing, the field of PR is rapidly evolving. Learn about new tools for discovering PR opportunities, blogger outreach dos & don’ts, and content strategies that impact search engine reputation.

• Dana Todd, CMO, Newsforce & Chairman, SEMPO
• Sally Falkow, President and Co-developer of PRESSFeed

4:40PM

Big Brands, Big Plans Panel

This is the highlight of the day -- join a round-table panel comprised of  the world’s leading brands and practitioners and get the inside scoop on how leading brands are driving success through social media, SEO, websites, and testing, and how you can apply these principles to your own initiatives. 

• Scott Vaughan, VP of Marketing Services, TechWeb
• Wendy Aldrich, Director, Global Online New Media, Disney  
• Lane Soelberg, President & CEO, COOP Ventures
• Derek Reisfield, Founder & Chairman of BBN Networks
• Bud Rosenthal, CEO, TurnHere

5:15PM

Happy Hour: Networking & Book Give Away

Have a Drink on OMS and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the most memorable part  of the event -- so avoid the traffic and tell your spouse you’ll be home a little later tonight. Also, stick around for the Book Raffle.

6:30PM

OMS Community Dinner

Special OMS Community dinner  party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer. Email Aaron@OnlineMarketingConnect.com for an invitation and details.