Houston, TX

8:00AM

Registration & Coffee

8:30AM

Morning Keynote: Get Busy Living or Get Busy Dying.

Your budget cut? Lose staff? Worried about your job? Join the club and get over it! The recession is so passé, so let’s focus on how industry leaders are starting to execute now, "one-upping" their peers, and proving to their boss/clients how to really do more with less in leveraging the most accountable, ROI driven medium in marketing.

Aaron Kahlow, Founder & CEO,  Online Marketing Summit & Institute

9:25AM

Break

9:45AM

Planning & Strategy

(One Credit - Online Marketing Certification)

Top 10 Usability Mistakes Not to Make

Apply the Known Truths of Usability to Drive Website Effectivenes: This is an overview session which will help define user-experience and demonstrate how the user’s perspective should be taken into account when developing all the components of your site – from navigation, to image placement and calls-to-action. She will discuss the Top 10 elements affecting users’ website experience and conversions, and provide useful information on best-practices, minimum standards, and learned conventions in website usability.

Thanh Ngyuen, Senior Website Usability Analyst, BusinessOnline

“Integrating Online into your Local Marketing Strategy”

Members of the Interactive Advertising Bureau (IAB) Local Committee will give marketers valuable insight into the benefits and best practices in local interactive advertising, along with practical advice on implementing successful digital marketing campaigns. It will answer questions on essential digital marketing topics., including: Trends on interactive ad spending on the local level, Best practices in local interactive marketing, featuring case studies.

Brought to you by the Interactive Advertising Bureau local committee (IAB)

The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success

To succeed in today’s hyper-social, subscriber-centric landscape, you must maximize the value of every touchpoint. In this session, we’ll explore how leading companies are leveraging the unique strengths of Email, SMS & Voice Marketing to develop, engage, and retain customers.

Joel Book, Director of eMarketing Education, ExactTarget

10:55AM

Demand Generation Essentials

(One Credit - Online Marketing Certification)

Marketers will learn the key components of demand generation, including sales and marketing alignment, lead scoring, lead nurturing, multi-touch, multi-channel programs, and triggered campaigns.

Jeff Pedowitz, President and CEO, Pedowitz Group

Online Strategies for Thought Leadership Marketing

As a B2B Marketer, you will have more success if your perception is one of trusted advisor rather than vendor or service provider. You know your company provides value for your clients, so why not show the proof? Learn tips on why these online channels work and how to integrate them into your overall marketing strategy.

Robin Tooms, Principal, Brand/Web Strategist, S A V A G E

Strategic User Experience Design: It Ain't Just About Usability Anymore (And It Never Was...)

You know it in your gut: usability testing ≠ a good user experience! Usability testing is almost always tactical. Even when done across releases…the results are usually used tactically. How do you ensure your products and services are really a pleasure to use. By following the principles of strategic user experience.

Paul Ulhir, President, Usability Professionals Association

12:00PM

Lunch Keynote: “How to better understand your customers' online behavior and profit from it.”

Steve Woods, Author, Digital Body Language

1:15PM

How to Integrate Website Effectiveness, Search and Email for Double Digit ROI Improvements

(One Credit - Online Marketing Certification)

Learn strategies to improve conversion rates and maximize ROI by utilizing an integrated method of search marketing, email marketing, as well as landing page and website optimization.

Bill Leake, CEO, Apogee Search

Improving Search Marketing ROI During a Recession: Top 10 Insider Tips

Despite lengthening sales cycles, reduced budgets and staff cut-backs, the pressure on search marketers to keep quality leads flowing into the business remains stronger than ever. In this session, you’ll get the 10 top tips for optimizing your search marketing ROI during a recession.

Christine Allee, Strategic Account Executive, Business.com

Online Demand Generation: Strategy, Media and Metrics

Whether you are B2C or B2B, global leader or challenger brand, your web site plays a critical role in the marketing and sale of your products or services. This session addresses the big need shared by all: using your web presence to grow your business. In this session you will learn how to use digital media to build your brand, engage target audiences, drive traffic and convert visitors to customers (offline or online). You will also learn how to interpret campaign results and measure ROI from your investment in online marketing.

Steve Latham, CEO, Spur Interactive

2:25PM

Email Marketing Campaigns

(One Credit - Online Marketing Certification)

Email Essentials:  Optimizing Inbox Deliverability and Response

If an email message lands in the junk folder and no one sees it, does it count as “delivered?”  Clearly, no.  The foundation to every response optimization strategy is to first reach the inbox and render as intended.  Find out why commercial messages get blocked as spam, how to read data for good decision-making, how to make a business case for more email marketing resources, and get a bevy of ideas and resources  to increase response and revenue from this channel.

Stephanie Miller, Vice President, Strategic Services, Return Path

What It Takes to Make Social Marketing Work

Straight from the Social Media Silverpop study of over 160 top companies, learn what recipient’s favorite social networking site; the types of offers most shared; the percent of shared messages with limited time offers, words to incent recipients to post the message on a social site, the length of time the message remained socially active and much more.

Richard Evans, Product Marketing Manager, Silverpop

All This Change Makes Me Want to Give Up on Branding in the Information Age.

Today, opportunities, challenges and headaches in marketing come in many ways. Strategy, technology and traditional marketing tactics are converging to create an even more challenging environment for managing your brand. Learn how to navigate your brand through the digital age or why you might want to give up!

Bo Bothe, President and Chief Creative Officer, BrandExtract

3:30PM

Social Media Fundamentals in the Mix

It’s all the buzz.  But how do you get concrete business results with social media?  Including a primer on blogs, forums, social networking and user generated content, learn how truly innovative organizations are successfully embracing Web 2.0 social media as part of their web marketing and content strategy.  And hear how to create customer engagement and loyalty by empowering your online community to shape and influence your reputation.

Sultan Ghatani, Social Media Engagement Manager, OpenText

Twitter and Advanced Blog Strategies

"Blogging as a Search Marketing Tool" Learn how to leverage your blog and micro-blogging strategies to increase visibility through Google, Yahoo and MSN.  There is no more powerful content tool to achieve rankings and ROI at a fraction of the expense in paid search.

Doug Karr, VP Blogging Evangelism

A Marketer's Guide to Email Deliverability

What are the key challenges in email delivery and what can you do to improve your success? You have a compelling message, a finely-tuned database and an influential offer to make your next campaign your most successful yet. But if your message doesn't reach the intended target, all bets are off. Email can be a powerful marketing tool. After all, it's the only medium that enables marketers to deliver the right message to the right person at the right time. But email has its limits in its current state. Abuses like spam, phishing attempts, and other security challenges have made it more difficult for legitimate senders to cut through the noise and deliver relevant messages to their targeted audiences.

Dennis Dayman, Chief Privacy Officer, Eloqua

4:40PM

Big Brands, Big Plans Panel

This is the highlight of the day… join a  round-table panel comprised of  the world’s leading brands and practitioners and get the inside scoop on how leading brands are driving success through social media, SEO, websites, and testing, and how you can apply these principles to your own initiatives. 

• Bill Leake, CEO, Apogee Search
• Jeanniey Mullen, CMO Zinio, Founder of Email Experience Council

5:15PM

Happy Hour: Networking & Book Give Away

Have a Drink on OMS and get to know your fellow local marketing colleagues over a margarita, martini or cold beer.  This is always the most memorable part  of the event -- so avoid the traffic and tell your spouse you’ll be home a little later tonight. Also, stick around for the Book Raffle.  

6:30PM

OMS Community Dinner

Special OMS Community dinner  party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer. Email: Aaron@OnlineMarketingConnect.com  for an invitation and details.