Dallas, TX

8:00AM

Registration & Coffee

8:30AM

Morning Keynote: Get Busy Living or Get Busy Dying.

Your budget cut? Lose staff? Worried about your job? Join the club and get over it! The recession is so passé, so let’s focus on how industry leaders are starting to execute now, "one-upping" their peers, and proving to their boss/clients how to really do more with less in leveraging the most accountable, ROI driven medium in marketing.

9:25AM

Break

9:45AM

Planning & Strategy

(One Credit - Online Marketing Certification)

Top 10 Usability Mistakes Not to Make

Apply the Known Truths of Usability to Drive Website Effectivenes: This is an overview session which will help define user-experience and demonstrate how the user’s perspective should be taken into account when developing all the components of your site – from navigation, to image placement and calls-to-action. She will discuss the Top 10 elements affecting users’ website experience and conversions, and provide useful information on best-practices, minimum standards, and learned conventions in website usability.

Thanh Ngyuen, Senior Website Usability Analyst, BusinessOnline

The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success

To succeed in today’s hyper-social, subscriber-centric landscape, you must maximize the value of every touchpoint. In this session, we’ll explore how leading companies are leveraging the unique strengths of Email, SMS & Voice Marketing to develop, engage, and retain customers.

Joel Book, Director of eMarketing Education, ExactTarget

10:55AM

Demand Generation Essentials

(One Credit - Online Marketing Certification)

Marketers will learn the key components of demand generation, including sales and marketing alignment, lead scoring, lead nurturing, multi-touch, multi-channel programs, and triggered campaigns.

Jeff Pedowitz, President and CEO, Pedowitz Group

“Integrating Online into your Local Marketing Strategy”

Members of the Interactive Advertising Bureau (IAB) Local Committee will give marketers valuable insight into the benefits and best practices in local interactive advertising, along with practical advice on implementing successful digital marketing campaigns. It will answer questions on essential digital marketing topics., including: Trends on interactive ad spending on the local level, Best practices in local interactive marketing, featuring case studies.

Brought to you by the Interactive Advertising Bureau local committee (IAB)

12:00PM

Lunch

1:15PM

How to Integrate Website Effectiveness, Search and Email for Double Digit ROI Improvements

(One Credit - Online Marketing Certification)

Learn strategies to improve conversion rates and maximize ROI by utilizing an integrated method of search marketing, email marketing, as well as landing page and website optimization.

Bill Leake, CEO, Apogee Search

Twitter and Advanced Blog Strategies

The story of how Southwest Airline leverage social media and twitter to sell ticket and improve customer service.

Paula Berg, Emerging Media, Southwest Airlines

2:25PM

Managing a Global Brand Online

(One Credit - Online Marketing Certification)

Hear how Brown-Forman and agency partner Slingshot was able to accomplish their goals and effectively build a partnership that has resulted in an efficient, effective way of managing the website development and operations process, allowing for varying levels of technical functionality based on individual brand needs.

David Young, Vice President of Client Services, Slingshot

What It Takes to Make Social Marketing Work

Straight from the Social Media Silverpop study of over 160 top companies, learn what recipient’s favorite social networking site; the types of offers most shared; the percent of shared messages with limited time offers, words to incent recipients to post the message on a social site, the length of time the message remained socially active and much more.

Richard Evans, Product Marketing Manager, Silverpop

3:30PM

Big Brands, Big Plans Panel

This is the highlight of the day… join a  round-table panel comprised of  the world’s leading brands and practitioners and get the inside scoop on how leading brands are driving success through social media, SEO, websites, and testing, and how you can apply these principles to your own initiatives.

• Paula Berg, Public Relations, Southwest Airlines
• Irina Astra, Paid Search Manager, Global Relationship, Dell
• Tom Howard, President, Business Marketing Association
• Dennis Dayman, Chief Privacy Officer, Eloqua
• Pete Lerma, Digital Integrator, Click Here

5:15PM

Happy Hour: Networking & Book Give Away

Have a Drink on OMS and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the most memorable part  of the event -- so avoid the traffic and tell your spouse you’ll be home a little later tonight. Also, stick around for the Book Raffle.

6:30PM

OMS Community Dinner

Special OMS Community dinner party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer. Email: Aaron@OnlineMarketingConnect.com  for an invitation and details.