Chicago, Illinois

8:00AM

Registration & Coffee

8:30AM

Morning Keynote: Get Busy Living or Get Busy Dying.

Your budget cut? Lose staff? Worried about your job? Join the club and get over it! The recession is so passé, so let’s focus on how industry leaders are starting to execute now, "one-upping" their peers, and proving to their boss/clients how to really do more with less in leveraging the most accountable, ROI driven medium in marketing.

Aaron Kahlow, Founder & CEO,  Online Marketing Summit & Institute

9:25AM

Break

9:45AM

Planning & Strategy

(One Credit - Online Marketing Certification)

Scoring with Analytics: Using Data to Drive Toward Business Goals

Whether it is SEO, PPC, user-testing, or basic website data, analytics can be leveraged to review this data and gain insights and to recommend improvements that yield higher conversions. Join Aaron Toledo as he provides real-world examples of how Analytics was leveraged to achieve remarkable results.

Aaron Toledo, Senior Web Analytics Director, BusinessOnline

Integrating Offline Marketing Strategies Into the Digital World

Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.

Jan Jindra, Senior Product Manager, Experian - Marketing Services

The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success

To succeed in today’s hyper-social, subscriber-centric landscape, you must maximize the value of every touchpoint. In this session, we’ll explore how leading companies are leveraging the unique strengths of Email, SMS & Voice Marketing to develop, engage, and retain customers.

Jeff Rohrs, VP of Marketing, ExactTarget

10:55AM

Demand Generation Essentials

(One Credit - Online Marketing Certification)

Marketers will learn the key components of demand generation, including sales and marketing alignment, lead scoring, lead nurturing, multi-touch, multi-channel programs, and triggered campaigns.

Debbie Qaqish, Chief Revenue Officer, Pedowitz Group

Solutions to Interactive Marketing Challenges That You Can’t Live Without

Learn everything you need to know about recent industry-wide initiatives that are taking the complexity and operational challenges out of executing interactive marketing campaigns. Over the past two years, the IAB, the AAAA, and the ANA have worked together to release a number of game-changing solutions to a wide array of interactive media issues, including impression and click count measurement, billing discrepancies, syndicated research methodology reviews, format simplification, and many more.

Jeremy Fain, VP, IAB

Recession Proof Email Marketing

Email marketing has proven itself as a cost-effective marketing vehicle, especially during a bruised economy when most marketer's budgets are being cut. In this session, we will discuss how the economy impacts your overall email marketing strategy and pitfalls to avoid to stay top of mind and relevant in your subscribers inbox.

DJ Waldow, Director of Best Practices & Deliverability, Bronto

12:00PM

Lunch Keynote: How to better understand your customers' online behavior and profit from it.

Steve Woods, Author, Digital Body Language

1:15PM

Search Engine Marketing

(One Credit - Online Marketing Certification)

Learn the tried and true best practices SEO, SEM, PPC and the analytics used to measure success.  This session will take the sometimes wild and wooly world of Search and put it into plain simple terms with the case studies to prove the ROI potential for all of us if willing to do it right.

Kevin Lee, CEO Didit & Author of Truth about Pay Per Click Advertising

Improving Search Marketing ROI During a Recession: Top 10 Insider Tips

Despite lengthening sales cycles, reduced budgets and staff cut-backs, the pressure on search marketers to keep quality leads flowing into the business remains stronger than ever. In this session, you’ll get the 10 top tips for optimizing your search marketing ROI during a recession.

Dawn Briggs, Director of East Coast Sales, Business.com

Designing Your Email Program From Online Outreach to the Welcome Message

So often the basics are missed at creating an experience from the point of engagement of your email practices to the relationship building process. Come learn about how to properly set expectations, develop relationships, and onboard your new subscribers in order to maximize the efforts your online search, campaigns and programs deliver to your online marketing efforts. Learn from real world examples from leading consumer and business to business companies that are doing it right.

Dylan Boyd, VP Sales and Strategy, eROI

2:25PM

Email Marketing Campaigns

(One Credit - Online Marketing Certification)

Email Essentials: Optimizing Inbox Deliverability and Response

If an email message lands in the junk folder and no one sees it, does it count as “delivered?” Clearly, no. The foundation to every response optimization strategy is to first reach the inbox and render as intended. Find out why commercial messages get blocked as spam, how to read data for good decision-making, how to make a business case for more email marketing resources, and get a bevy of ideas and resources to increase response and revenue from this channel.

Stephanie Miller, Vice President, Strategic Services, Return Path

Find Your Advocates, Drive Tangible Returns with Customer Communities

When initiating and executing social marketing strategies, success resides in your ability to clearly define business objectives. The session will cover proven best practices to minimize risk and maximize ROI. And, provide you with real-world examples you can leverage for your own customer-centric programs.

Joe Cothrel, Chief Community Officer, Lithium Technologies

What It Takes to Make Social Marketing Work

Straight from the Social Media Silverpop study of over 160 top companies, learn what recipient’s favorite social networking site; the types of offers most shared; the percent of shared messages with limited time offers, words to incent recipients to post the message on a social site, the length of time the message remained socially active and much more.

Peggy Reinders, eMarketing Strategy Consultant, Silverpop

3:30PM

Love or Marketing? How Word of Mouth Will Save Your Brand

(One Credit - Online Marketing Certification)

We'll teach you how to build an effective word of mouth marketing campaign that you can use to get people talking. We're going to get specific here: Where to start and how to make it successful. Learn practical, how-to steps you can use the very next day.

Andy Sernovitz, Author of Word of Mouth Marketing: How Smart Companies Get People Talking

Twitter and Advanced Blog Strategies

"Blogging as a Search Marketing Tool" Learn how to leverage your blog and micro-blogging strategies to increase visibility through Google, Yahoo and MSN. There is no more powerful content tool to achieve rankings and ROI at a fraction of the expense in paid search.

Chris Baggott, Co-Founder & CEO, Compendium Blogware

How to Integrate Website Effectiveness, Search and Email for Double Digit ROI Improvements

Learn strategies to improve conversion rates and maximize ROI by utilizing an integrated method of search marketing, email marketing, as well as landing page and website optimization.

Bill Leake, CEO, Apogee Search

4:40PM

Big Brands, Big Plans Panel

This is the highlight of the day -- join a  round-table panel comprised of  the world’s leading brands and practitioners and get the inside scoop on how leading brands are driving success through social media, SEO, websites, and testing, and how you can apply these principles to your own initiatives. 

• Susan Prater, Global Interactive Marketing Manager, Owens Corning
• Kevin Espinosa, eMarketing Director, Caterpillar
• Christelle Flahaux, Global Field Marketing, Ariba
• Jen Modarelli, Principal and CEO, White Horse
• Ellis Booker, Editor in Chief, BtoB Magazine

5:15PM

Happy Hour: Networking & Book Give Away

Have a Drink on OMS and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the most memorable part  of the event -- so avoid the traffic and tell your spouse you’ll be home a little later tonight. Also, stick around for the Book Raffle.

6:30PM

OMS Community Dinner

Special OMS Community dinner party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer. Email Aaron@OnlineMarketingConnect.com for an invitation and details.