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06/12/2009

Charlotte, North Carolina

Holiday Inn Charlotte-Center City Hotel

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230 North College Street
Charlotte, North Carolina 28202

Time From Buzz to Basics: How Email, Search, Your Website Analytics & Social Media Work Together to Drive ROI
11:30AM

Morning Keynote: Get Busy Living or Get Busy Dying.

Your budget cut? Lose staff? Worried about your job? Join the club and get over it! The recession is so passé, so let’s focus on how industry leaders are starting to execute now, "one-upping" their peers, and proving to their boss/clients how to really do more with less in leveraging the most accountable, ROI driven medium in marketing.

Aaron Kahlow, Founder & CEO,  Online Marketing Summit & Institute

12:00PM-1:30PM

Lunch Panel: Proven Online Marketing Strategies & Tactics

Featuring a panel of top experts and authors, this panel will feature a discussion on proven best practices, lively debates over burning online marketing issues, and actionable lessons you can take back with you to the workplace to improve your bottom line in this down economy.   

You'll come away from this session with:

  • Key first steps in integrating online marketing efforts
  • Fast and actionable ways to impact the bottom line in difficult economic times
  • Tactics to unify stakeholders on the importance of online and related elements
  • Social media practices applicable to your business and marketing campaigns
  • Successful measures that align your marketing and business objectives
  • The top 5 Tactics in Search, Email and Social Media

Panelists:

  • Joe Colopy, CEO, Bronto Software
  • Simms Jenkins, Author, Truth About Email Marketing
  • Debbie Qaqish, Chief Revenue Officer, Pedowitz Group
  • Sarah Lander, Product Marketing Manager, Silverpop
  • Jason Weaver, CEO & Founder, Sway Inc.